After acquiring Tommy Armour, once considered one of golf’s top brands, DICK’S Sporting Goods wanted to make a splash with the brand’s new Atomic line of clubs—no small task in a crowded space with so many better known, well-funded competitors.
Category
Sports & Recreation
Services
Collateral design Point-of-sale design Video production
We knew distance was king with our target golfers, so we played up the advanced technology and power that the Atomic driver allowed them to unleash. We fully leaned into the “A-bomb” metaphor, featuring a nuclear blast in all our creative. All shooting, editing, and motion graphics were done by our in-house video production studio.
