FM Office Express (FMOE) asked Flynn to help unify its subsidiaries and create a new brand for its impressive suite of office products and consultation services.
With several brands and a variety of offerings causing confusion among clients and vendors, it needed a consistent visual identity and messaging. With its expertise in office design and installation, FMOE wanted to be known as more than just an office-supply provider.
So we recommended an invented name with a bright, contemporary icon that clearly communicates “everything office”—while preserving one of the legacy brand colors unique to the marketplace.
After considering hundreds of possibilities, our recommendation combined a list of brand attributes into a memorable name that both communicates and elevates:
Finally, we created a complete brand identity guide—everything from Mission, Vision, Promise, and Persona to detailed design guidelines—to help everyone at Intivity confidently speak in a single voice.
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