Case Study: Hillrom

Mobilizing respiratory therapy, from hospital to home.

Hillrom

Mobilizing respiratory therapy, from hospital to home.

Challenge

Hillrom needed a comprehensive support tool for users of its new respiratory therapy systems. One that was just as effective for clinicians in the hospital as patients in the home.

Strategy

Data Revealed:
Hospital settings demanded quick access to practical information for all clinicians, from doctors prescribing therapy to respiratory therapists administering it
Caregivers were important when transitioning from hospital to home, as many patients were children or physically limited adults who needed help with therapy
A mobile app offered both the desired robustness and the required ease of personalized access to a variety of content formats

Engagement

Motivated audience to action by:
Providing a go-to tool, the myVolara™ app, whether in the acute care or home care setting
Enabling clinicians and health care teams to toggle between clinical information and patient-friendly explanations
Designing all content for search-and-view ease on a mobile device
Making use instructions approachable, with an easy-to-scan menu of animated clinician and caregiver videos
Supporting caregivers with resources at their fingertips
“We wanted an appealing and intuitive user experience, and Flynn delivered just that with the myVolara™ app. They did an exceptional job of making a multi-faceted device more approachable. And we’ve received positive feedback across the board—from clinicians to patients to our own sales reps.”
Martha Taccone
Communications Manager // Hillrom

175 Sully’s Trail

Pittsford, NY 14534

Suite 100

585-421-0100