NasalCrom, an allergy prevention and relief nasal spray, needed help battling declining sales due to a lack of awareness, changes in distribution, and new, better-funded sprays entering the category.
Category
Health & Wellness
Services
- Brand strategy
- Campaign concepting
- Creative development
- Collateral design
Separating NasalCrom from the symptom chasers
Based on a competitive audit, we found the category to be a sea of sameness, with most of NasalCrom’s competitors all focused on treating allergy symptoms. NasalCrom, however, could actually claim to prevent those symptoms from starting in the first place. We also knew that to help bring their new positioning to life with limited marketing dollars, typical “me too” OTC marketing wasn’t going to cut it. So we created an offbeat approach, lighter tone, and quirky, eye-catching visuals designed to be memorable.
Making the most of the prevention story online
Beyond print and collateral, our irreverent tone and playful visuals followed through to the NasalCrom website. The result was an engaging online experience that was stickier, easier to navigate, and more informative for potential buyers.
