NasalCrom, an allergy prevention and relief nasal spray, needed new positioning to help battle declining sales due to a lack of awareness, changes in distribution, and new, better-funded sprays entering the category.
After a competitive audit, we realized that while most of its competitors focused on treating allergy symptoms, NasalCrom could actually claim to prevent those symptoms from starting in the first place. We also knew that to help bring their new positioning to life with limited marketing dollars, typical “me too” OTC marketing wasn’t going to cut it. So we created a lighter tone and a quirkier approach designed to be more memorable.
The result was stickier, easier to navigate, and more informative.
175 Sully’s Trail
Pittsford, NY 14534