While we’ve been working with Longbridge Financial as AOR for 10 years, they first hired us when they were an early-stage startup with aggressive growth goals and ambitious new leadership. Our mandate: lead their first significant foray into performance marketing and build a more profitable and predictable pipeline—decreasing their reliance on affiliate channels and external partners.

Before we could scale, we reimagined the applicant experience

To help Longbridge Financial stand apart and jumpstart lead gen, we reimagined their website, landing pages, and overall applicant experience based on their top customer personas, getting away from parity product features and instead speaking to mortgage applicants’ emotional motivators. We also instituted ongoing A/B testing and SEO optimization to quickly identify opportunities to increase key metrics including conversion rate.

The results

+30%

applications YoY

+24%

organic qualified leads YoY

+19%

organic search traffic YoY

“With a small internal team, we needed another resource to support a slew of marketing needs. From creative services to strategy development, the Flynn team delivers. They are always professional and a dream to work with.”

—VP Marketing, Longbridge

With their customer experience upgraded, we hit the accelerator on customer acquisition

Audited paid search accounts and identified opportunities to restructure and consolidate efforts
Used Google’s SA360 automated bid strategies to optimize toward high, efficient lead volume from restructured accounts
Connected Google Ads and Salesforce to understand down-funnel performance (e.g., contact rate, quote, apps, fundings)
Used paid social to deliver custom messaging to first-party audiences and drive additional down-funnel growth
Increased opportunity with regular creative refreshes and messaging tests across Meta, YouTube, and display

This test-and-learn program has delivered huge gains in market share and significant growth in down-funnel conversions

By relentlessly optimizing their media investments and creative approach, we’ve helped Longbridge grow aggressively and overtake several competitors.

Grew to #3 in market share from #8 in just three years
Increased paid search leads 70% while maintaining cost efficiency
Doubled lead-to-funded-conversion rate
Drove a 600% increase in funded loans

“We have a great partnership with Flynn and our account team, they are truly an extension of our internal team in every sense. They are as invested in our success as we are and go above and beyond on a regular basis.”

— Director, Marketing Strategy & Insights, Longbridge