The more we learned about the Plum Life founders’ mission, the more we knew that simplicity would set their brand apart. It needed to radiate clarity, ease, approachability, and smarts—the same things Plum Life promises its audience.

So, Flynn developed a brand look that was smart and tech-savvy, but also warm and inviting. We chose unique brand colors—plum being one of them—that established a unique identity in the crowded insurance category.

The new brand was put to work immediately throughout a Flynn-designed website. The star of the show was the unique portal and dashboard that allow advisors to run all of their business from their phone. We also emphasized the overall user experience, carefully designing every functional element to maximize ease and efficiency, allowing advisors to focus more on their clients, and less on administrative tasks.