As a store designed around experiential retail, we needed to position the House of Sport differently than other DICK’S stores. The audience had to see it as a place to elevate their game rather than just to get their gear.
It was important for Rochesterians to feel like the House of Sport was integrated into the community—a second home—not just a bigger, better version of a DICK’S Sporting Goods.
Motivated audience to action by:
175 Sully’s Trail
Pittsford, NY 14534