When DICK’S Sporting Goods was launching a first-of-its-kind experiential store concept, DICK’S House of Sport, in our hometown, they tapped Flynn. As their marketing partner of 30 years, Flynn knew them and Rochester, making us the perfect choice to help hype the grand opening and connect with the local community.
Category
Sports & Recreation
Services
Store photography Video production
Showcasing a special store—and the local athletes it serves
We had two challenges in introducing this new, 100,000 square foot sports experience. One, the audience had to see DICK’S House of Sport as a destination that could elevate their game, not just a place to buy their gear. Second, it was important for locals to see the store’s authentic connections to the community. So we cast real Rochester athletes, coaches, teams, and clubs, and shot the video on recognizable fields and training locations. Local athletes and sports lovers shared it widely via social, significantly extending organic reach.
Flynn also led still photography efforts that showcased local teams in large format murals in-store, subsequently adding still and video support for the grand openings of additional DICK’S House of Sport locations.
