Saddled with a poor reputation, golfers were down on Top Flite—and sales were down too. The brand had to signal real change, real fast, before better-funded brands jumping into the category stole share.
Results withheld at client request.
A large segment of golfers who don’t see the sport as their passion, but just a chance to escape, crack some beers, and have fun with friends.
This escape often involves listening to music on the course, usually rock or country.
Motivated the audience to action by:
Adopting a new, bold positioning (Rock n’ Roll golf) and re-branding Top Flite from a new logo, to new product names to new packaging
Competitive Landscape Insights
Qualitative & Quantitative Research
Brand Strategy
Brand Identity Design
Packaging Design
Point-of-Sale Design
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