By making it easy for anyone to snap a picture and get answers about common skin conditions, VisualDx knew that their Aysa app was groundbreaking. They also knew that their influencer-focused marketing strategy wasn’t working.
Category
Health & Wellness
Services
- Campaign planning
- Creative development
- Digital design
- Media strategy
- Media management
- Reporting & optimization
The results
2.6x
Increase in app installs during campaign flight
Pinpointing the perfect audience
Everyone has skin issues at one time or another. Aysa helped identify those issues remarkably well. Despite that large target and helpful solution, however, Aysa’s number of downloads remained decidedly mediocre. To solve that issue with a limited budget, it was critical that Flynn determine the target market with the highest potential for purchase. We dove into the data and pulled out a winner: moms with young kids.
Creating a campaign moms couldn’t miss
We created a targeted multimedia campaign to reach our mom target, with ongoing performance monitoring to optimize our media mix to maximize results. All leading to thousands moms being able to answer the question: “Mommy, why’s my skin look like that?”
