By making it easy for anyone to snap a picture and get answers about common skin conditions, VisualDx knew that their Aysa app was groundbreaking. They also knew that their influencer-focused marketing strategy wasn’t working. Aysa may have been remarkable, but its number of downloads was decidedly mediocre.
Everyone has skin issues. But, faced with a limited budget, Flynn had to determine the target market with the highest potential for purchase. We dove into the data and pulled out a winner: moms with young kids.
Then we created a targeted multimedia campaign to reach them, with ongoing performance monitoring to optimize our media mix to maximize results. All leading to thousands more moms being able to answer the question: “Mommy, why’s my skin look like that?”
during campaign flight
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