Building and growing DTC businesses
The blurring of boundaries among products, services, and the ways we purchase and interact with them is an ongoing challenge—and an incredible opportunity. Today, virtually any company in any industry can deepen their connection with customers through a direct-to-consumer channel.
For nearly two decades, Flynn has helped Fortune 100 life insurance, healthcare, and financial services companies leverage DTC and thrive with the power of real-time data and continuous optimization.
We’ve helped clients enhance existing programs and build DTC marketing operations from the ground up, including:
- Mapping customer journeys and reimagining the customer experience
- Identifying customer behavioral trends and new audiences
- Developing brand identity and go-to-market strategy
- Using data to quickly find solutions for unexpected crises
- Adapting media & messaging strategies to respond to changing market conditions
- Solving processes such as data system integration, program tracking, and full DTC marketing infrastructure builds