Athlete Studio, a Dapper Labs ecommerce brand, needed a media partner to drive online sales of custom merch designed by its NFL athlete partners. Flynn dove in, creating a campaign for Super Bowl season when football fandom was at its peak. Our challenge? How to make the most of this critical sales period despite limited spend.
Category
Sports & Recreation
Services
- Media strategy
- Media management
- Reporting & optimization
The results
+390%
Ecommerce Sales
+154%
Organic Traffic
Building a better game plan
After defining Athlete Studio’s ideal target audience, our media team got to work building the perfect campaign: 1) We dug into how the audience discovers new brands, pinpointing their top social platforms and streaming services; 2) We analyzed overall search demand for athlete merch, plus keywords and competitors; 3) We refined measurement; and 4) Implemented ecommerce pixels to track campaign performance.
Moving the chains with optimized media
After launch, we fixated on performance insights and optimizations. We identified the athletes and tactics driving the most sales, quickly refined our media mix, and narrowed spend to the five highest-performing athletes. We also launched retargeting. And during the big game, we pushed our client to steal some screen time for less by using picture-in-picture CTV. Those who clicked spent an average of 10 minutes on the site.
Turning performance into touchdowns
Athlete Studio saw a 390% increase in ecommerce sales and 154% increase in organic traffic during the campaign. Plus, our campaign delivered a ROAS of more than 110% in its final weeks.
“Flynn proved to be an indispensable partner in helping us amplify our brand visibility and drive e-commerce sales during a significant period. They helped us make decisions quickly based on real performance data and guided our campaigns to the highest ROI while minimizing waste. They kept the energy up and the ideas flowing throughout our campaign. We’re thrilled with our results.”
—Nicholas Lemieux, Athlete Studio Founder & CEO
