Beyond launching and maintaining numerous patient acquisition campaigns, we simultaneously ramped up Quest’s growth with niche HCP audiences. Working with a wide range of budgets, Flynn planned and managed 60 unique media campaigns for 50 individual client contacts across nine franchise groups.
Category
Health & Wellness
Services
Audience research Campaign development Creative testing CX strategy Media management Media strategy Reporting & optimization Video production
We built an HCP-focused performance marketing machine
Clinical trials
+4,200
enrolled
Neuroimmunology
+76%
downloads from target accounts
Fertility
+198
HCP leads secured
Designing campaigns to tackle specific growth goals
Built to service an area that’s home to 40 million potential patients, Quest Diagnostics’ new flagship laboratory in Clifton, New Jersey, presented both an enormous opportunity and a big challenge. Using first-party data from top medical sources, we reached a small, highly specialized group of decision makers (lab directors and the C-suite of target health systems) in a crowded, highly competitive footprint—sparking a significant lift in lab tours and successfully generating hundreds of qualified leads.
“Flynn not only helped us gain a high number of contacts in a relatively short time, the work they put into targeting meant those contacts were just the type of people we were looking to reach.”
—Robert J., Senior Marketing Manager, Quest
Efficiently reaching new audience segments
Launching Quest’s micronutrient test to naturopathic doctors, we uncovered several opportunities to fine-tune campaign performance while positioning Quest as a trusted ally. After Flynn’s CX team mapped the customer journey, media pinpointed channels and tactics most likely to attract high-quality leads—including placements in trade journals with strong credibility among practitioners. Once in market, we continuously optimized the campaign to exceed lead generation goals by 380%.
Naturopathy
+380%
campaign goal
Back to care
+198
YoY appointments
“Flynn recommended and executed a very strategic, multifaceted campaign that ensured we were able to reach the right prospects by leveraging a mix of both tried-and-true and new channels. Many of the leads have been converted and some are preparing to close, meaning the campaign will contribute directly to revenue for the region.”
—Callie P., Director, Strategic Solutions, Quest
