Rochester Colonial

Building the case for a different kind of home improvement sales experience.

Challenge

With home improvement demand at a high due to the pandemic, Rochester Colonial’s competitors were increasing marketing spend and discounting prices to capitalize on the surge.

Research told us that consumers knew Rochester Colonial sold windows and doors, but not the unique way they did it. With competitors focusing on discounted pricing and a sales-driven, pressured approach, Rochester Colonial needed to highlight the ways they were different.

Results

*Comparison of first 6 months of new campaign to same time period in previous year

Approach

Rochester Colonial has always placed importance on their no-pressure sales approach, something we knew resonated with prospective buyers. That strength was highlighted as one of “so many reasons” to work with Rochester Colonial—allowing consumers to quickly understand why Rochester Colonial is a great value versus their price-driven competitors.

An understanding of the audience and learnings from the 2020 campaign also allowed for optimization of the media budget. More precise targeting helped significantly boost showroom traffic and online inquiries, all while dramatically lowering the cost per lead.

“Flynn continues to find new insights about our business, as well as better ways to tell our story and ultimately drive people into our showrooms.”

Tony Monaco

CEO & Corporate Counsel // Rochester Colonial Mfg. Corp.

Campaign Elements

Competitive Audit
Qualitative Research
Creative Services
Broadcast Production
Traditional, Digital, & Social Media Planning and Buying

Rochester Colonial

Building the case for a different kind of home improvement sales experience.

Challenge

Results

in leads
YoY*

in cost
per lead*

Approach

Campaign Elements

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Case Study: Rochester Colonial

Building the case for a different kind of home improvement sales experience.

Rochester Colonial

Building the case for a different kind of home improvement sales experience.

Challenge

Results

in leadsYoY*

in costper lead*

Approach

Campaign Elements

More Work​

in leads
YoY*

in cost
per lead*

More Work