With online purchases of sporting goods soaring, DICK’S needed to create excitement for an innovative 100,000 sq ft store concept in Rochester, NY that would revolutionize their model.
As a store designed around experiential retail, we needed to position the House of Sport differently than other DICK’S stores. The audience had to see it as a place to elevate their game rather than just to get their gear.
It was important for Rochesterians to feel like the House of Sport was integrated into the community—a second home—not just a bigger, better version of a DICK’S Sporting Goods.
Motivated audience to action by:
Strategy
Creative Services
Video Production
175 Sully’s Trail
Pittsford, NY 14534
Suite 100
585-421-0100
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