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Case Study: Longbridge Financial

Increasing applications by focusing on consumer insight.

Longbridge Financial

Increasing applications by focusing on consumer insight.

Challenge

For reverse mortgage lenders, expressing true differentiation can be a daunting task. To stand out from the pack, Longbridge Financial needed a thoughtful website overhaul to make visitors feel comfortable, enlightened, and confident.

Breakthrough

With most competitors leading with “why us” messaging, we saw an opportunity to put the homeowner first by looking through their lens. By creating relatable “personas,” we aligned the priorities of prospective borrowers with Longbridge’s solutions and alleviated concerns about navigating through the process.

Results

in
applications

in organic
qualified leads

“Longbridge Financial has by far the best online experience and tools among all the reverse mortgage lenders we reviewed.”
ConsumersAdvocate.org
October 2019

With a new look, the industry took notice.

in organic
search traffic

Chosen as a top-3 reverse mortgage lender by ConsumersAdvocate.org, Longbridge’s refreshed website was rated best for online functionality. Intuitive, informative, and easily digestible, the people-centric site proved to connect with visitors and industry experts alike.

More Work

175 Sully’s Trail

Pittsford, NY 14534

Suite 100

585-421-0100

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