The Latest
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Rewriting B2B Buyer Journeys, Healthcare Marketing Trends, and Next Best Action
Read more: Rewriting B2B Buyer Journeys, Healthcare Marketing Trends, and Next Best ActionThis issue is all about evolution: of buyers, brands, and the ways we connect. From B2B buyer journeys being rewritten by chatbots and their AI brethren, to healthcare marketers needing to (compliantly) innovate, to brands predicting customer needs before they even click—it’s all about staying smart
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ROI Icebergs, YouTube Brand Metrics and an AI “Disease”
Read more: ROI Icebergs, YouTube Brand Metrics and an AI “Disease”Grab your coffee and your snorkel—this week’s roundup is all about seeing beneath the surface. From uncovering the hidden value in your ROI metrics to the full-funnel clarity of YouTube’s new Brand Pulse, we’re diving deep into what really drives impact and revenue.
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GEO, Gen Z, and the Power of Unserious Marketing
Read more: GEO, Gen Z, and the Power of Unserious MarketingIn this episode, Katie and Heather explore how brands are evolving to connect more deeply with Gen Z through campaigns that lead with cultural insights rather than products. They break down Nike’s bold shift from “Just Do It” to “Why Do It?” and MarketWatch’s cheeky “Don’t Short Yourself” campaign—both of which lean into Gen Z’s…
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Navigating MAHA, Google hearings, and Gen Z finances
Read more: Navigating MAHA, Google hearings, and Gen Z financesUnderstanding your audience, and the forces shaping their choices, has never been more critical. This week’s newsletter explores campaigns, insights, and shifts that are defining how brands engage, differentiate, and earn trust in today’s landscape.
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Perks, Purpose & Profit Sharing: Inside Flynn’s People-First Culture
Read more: Perks, Purpose & Profit Sharing: Inside Flynn’s People-First CultureIn this episode of The Flynn Effect, host Katie Flynn sits down with CFO Kelly Goforth to unpack what it really takes to build and maintain a great workplace culture. They discuss how hard decisions (like saying no to jerks), thoughtful benefits (like flexible PTO and paid parental leave), and authentic recognition (like peer shoutouts…
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HCPs as creators, agentic browsing, and campaigns that connect
Read more: HCPs as creators, agentic browsing, and campaigns that connectThis week, we’re spotlighting how healthcare professionals are stepping into the creator role—and what that means for brands, audiences, and trust. We’ll also look at AI reshaping online experiences, campaigns that move hearts, and the shift in video marketing.
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From Broadcast to Brand Storytelling: The Evolution of Video Production
Read more: From Broadcast to Brand Storytelling: The Evolution of Video ProductionIn this episode of The Flynn Effect, Katie Flynn talks with Craig Henderberg, Flynn’s Supervising Producer, about how video production has evolved from traditional broadcast commercials to omnichannel brand storytelling. They discuss the shift from high-polish perfection to authentic, multi-format content that connects across paid, earned, and owned channels. Craig emphasizes how strategy, creativity, and…
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Engage, educate, and inspire: top trends shaping today’s healthcare marketing
Read more: Engage, educate, and inspire: top trends shaping today’s healthcare marketingMarketers are navigating trust, attention, and creative impact like never before. TikTok is emerging as a surprisingly trusted platform for health info, while healthcare brands are revisiting direct mail and data-driven omnichannel strategies to reach patients effectively.
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From Postcards to Pop Stars: Direct Mail Meets Taylor Swift
Read more: From Postcards to Pop Stars: Direct Mail Meets Taylor SwiftIn this fun and fast-paced episode of The Flynn Effect, host Katie Flynn reunites with recurring guest Heather Riexinger to cover two seemingly unrelated but surprisingly synergistic topics: direct mail and Taylor Swift. They explore why direct mail is making a comeback in a digital-fatigued world and how brands are successfully leveraging pop culture moments—like…