The Latest

The NFL season kicks off this week, and with it, the usual questions: Which games will Taylor Swift be at? And wait—what channel is the game on? We’ve got you covered with fresh insights on billion-dollar media deals, the streaming moments changing ad effectiveness, and how professionals are really

This week, we’re unpacking what today’s shifts in AI, search, and consumer behavior mean for brands. You’ll see why long-running campaigns still work when refreshed with creativity, how AI is influencing what content surfaces first, and why authenticity, omnichannel reach, and AI-savvy storytelling

From sleep-talking mattress reviews to B2B marketers borrowing B2C playbooks, this week’s stories show how brand storytelling is getting more human, more experiential, and more platform-native. Youth sports is becoming a $60 billion media channel, brands are finding new ways to meet audiences where

Attention is getting harder to earn — and platforms are shifting under our feet. Instagram’s content is now searchable on Google, paid media is getting more expensive, and the 2025 TV upfronts are pushing streaming deeper into the brand strategy mix.

Now that the first half of 2025 is in the rearview—kind of like the drive home from a summer road trip—we’re hitting pause to reflect on what the marketing world threw at us during the first half of the year. Introducing our newest newsletter feature: The Learning Curve.