Newsletter

This week’s issue has one recurring theme: AI isn’t replacing expertise, it’s enhancing and rewarding it: from LinkedIn’s crackdown on low-value content to the off-site trust signals shaping AI search results to the surprising engagement benefits of AI-powered community management. Plus, there’s a v

What do ghost brands, creator culture, and iced coffee fandom have in common? They’re all reshaping how people discover, trust, and connect with brands. This week, we’re digging into the changing rules of visibility, authenticity, and audience engagement—plus sharing a fresh podcast episode packed w

This week: marketing gets a Patagonia vest and a new job title, brand positioning learns how to leave the boardroom and do some actual work, and AI gives marketers a new KPI to obsess over. We’re digging into the trends reshaping how brands get built, discovered, and talked about.

Google gives advertisers homework, the Bulls show us how to prove ROI, Backrooms makes the case for sonic branding, and AI-powered audiences help marketers get smarter, faster. From bidding strategies and sponsorship measurement to memorable brand sounds and synthetic research, we’ve got a full line

Your audience is everywhere. Your buyers are nervous. And your story might be the only thing that gets you across the line. From IoT-powered moments and “defensible” decisions to AI that mirrors your audience and narrative that actually converts, this issue is packed with ways to show up smarter—and win more often. Let’s dive in.…

This week: turning social chatter into real business moves, fixing AI-powered CX before it starts annoying your customers, and why your martech stack might crack under pressure. Plus, a podcast that’s equal parts smart takes and chaos (the fun kind).

Big marketing-related shifts are colliding right now—and none of them really care about your current strategy. Trust is shaky, AI is rewriting the journey, and digital ad growth is hiding chaos in plain sight.

Big moves, bigger moments, and zero patience for same‑old thinking. This week, we’re digging into why CMOs still aren’t running the table, why marketing to “Gen Whatever” is a mistake, how clippable content became the real currency of attention—and resharing a podcast on keeping creativity human.

Marketing has been busy optimizing everything—but, in many cases, forgot to stay interesting. This week’s read tackles why data alone won’t save a boring brand, how smart B2B players are rebuilding for chaos, why Meta’s eating Google’s lunch, and a new podcast on keeping creativity human.

From billion‑dollar creative blind spots in finance, to Reddit quietly steering purchase decisions, to a call for fewer, braver ideas from SXSW—this week’s read is a wake‑up call. If your marketing feels optimized but uninspired, overly controlled, or spread thin, these stories might be the spark yo