Podcasts

Katie Flynn and Heather Riexinger take a break from the serious stuff for a marketing game night, putting Heather to the test with Real Campaign or AI? before debating which marketing tactics they’d Keep, Kill or Bring Back. From AI-generated IKEA breakup registries and fried-chicken firelogs to direct mail, celebrity spokespeople, brand TikToks and Heather’s…

Katie Flynn is back from maternity leave, and she and Heather Riexinger catch up by breaking down some of the biggest brand moments in pop culture. From Gap’s authentic partnership with Hailey Bieber to Dunkin’s niche collaboration with Parke and Coca-Cola’s visual identity refresh, they explore what separates successful brand collaborations from forgettable ones—and why…

In this episode of The Flynn Effect, Heather Riexinger sits down with Flynn Senior Art Director Shannon O’Grady to discuss what makes creative truly connect with audiences. From the resurgence of human-crafted design and standout brand campaigns to influencer marketing, creative work in regulated industries, and advice for aspiring creatives, Shannon shares a thoughtful and…

In this episode of The Flynn Effect, Heather Riexinger sits down with Kristin Balliet, Account Director at Flynn, to discuss what it takes to truly understand today’s audiences in a world that moves faster than ever. They explore how marketers can build trust in complex industries like healthcare and financial services, uncover what motivates consumer…

In this episode of The Flynn Effect, Heather Riexinger sits down with Michelle Furibondo to explore how synthetic audiences are enabling faster, smarter research in modern marketing. They break down how AI-powered audience models can help teams test ideas earlier, iterate more efficiently, and gain directional insight before investing in traditional research. The conversation also…

In this episode of the Flynn Effect, Heather Riexinger sits down with Paul Hill, art director, for a fun and fast-paced conversation on creativity, fueled by rapid-fire questions and a few risky jelly beans. Paul shares his perspective on what separates good from great creative, why concept and craft both matter, and how iteration, collaboration,…

In this episode of the Flynn Effect, host Heather Riexinger is joined by Danny Meloon, Media Strategist at Flynn, to break down what marketers should actually pay attention to following Google I/O. They discuss how AI is reshaping search, YouTube, and media buying workflows, what new ad placements mean for performance, and why human strategy…

In this episode of the Flynn Effect, host Heather Riexinger sits down with Bob Burch to unpack whether performance media has truly hit a plateau. Together, they explore the role of creative as a differentiator in an AI-driven world, the balance between short-term optimization and long-term growth, and why human strategy still matters as platforms…

In this episode of the Flynn Effect, interim host Heather Riexinger, VP of Client Services & Strategy, sits down with Chris Flynn to unpack what’s really driving creative work today—and what’s coming next. They explore how shrinking attention spans, rapid content cycles, and AI tools are reshaping the industry, while making the case that emotion,…

In this episode of The Flynn Effect, Katie Flynn sits down with Director of CX and Research, Michelle Furibondo, to demystify Customer Experience (CX) and why it’s become both a buzzword and a true differentiator for brands. They explore the growing gap between companies that say they prioritize CX and those that actually deliver—highlighting the…