Podcasts

In this episode of The Flynn Effect, Katie Flynn talks with Craig Henderberg, Flynn’s Supervising Producer, about how video production has evolved from traditional broadcast commercials to omnichannel brand storytelling. They discuss the shift from high-polish perfection to authentic, multi-format content that connects across paid, earned, and owned channels. Craig emphasizes how strategy, creativity, and…

In this fun and fast-paced episode of The Flynn Effect, host Katie Flynn reunites with recurring guest Heather Riexinger to cover two seemingly unrelated but surprisingly synergistic topics: direct mail and Taylor Swift. They explore why direct mail is making a comeback in a digital-fatigued world and how brands are successfully leveraging pop culture moments—like…

In this episode of The Flynn Effect, host Katie Flynn chats with Zach Frost, the voice behind Flynn’s biweekly newsletter, to break down recent marketing trends. They discuss Instagram content now being indexed on Google, shifting the role of organic social strategy; rising paid media costs and AI’s growing (yet imperfect) influence on PPC automation;…

In this episode of The Flynn Effect, host Katie Flynn interviews her father, Chris Flynn, CEO of Flynn, about his journey in the family business and the evolution of the advertising industry. Chris shares stories of growing up around media, early innovations like bringing video editing in-house, and how the agency has continually adapted to…

In this episode of The Flynn Effect, host Katie Flynn sits down with Flynn’s Chief Media Officer Bob Burch to discuss trending topics in media. They cover the rise of snackable ad news content from creators like “Breaking & Entering,” Bose’s experimental pullback on branded paid search, and how Josh Allen’s authentic presence boosts brand…

In this episode of The Flynn Effect, host Katie Flynn chats with frequent guest Heather Riexinger about rising trends in marketing, sports, and pop culture. They dive into the surge of interest in women’s golf, driven by younger players and more inclusive, stylish branding, as well as how brands like Dick’s Sporting Goods are thriving…

In this episode of The Flynn Effect, host Katie Flynn, President of Flynn, sits down with Zach Frost, the agency’s Director of Integrated Media. The two dive into Zach’s unique path into marketing and media, his passion for programmatic media buying, and the evolving landscape of traditional and digital strategies. With a blend of insight…

In this episode of The Flynn Effect, host Katie Flynn, President of Flynn, welcomes back VP of Client Services & Strategy Heather Riexinger for her second appearance on the show. The duo dives into a new format, discussing three current marketing stories. Topics range from AI’s evolving role in search behavior and how to prepare…

In this episode of The Flynn Effect, host Katie Flynn, returns after a six-week hiatus alongside guest Ashley Rieflin, the agency’s Integrated Media Specialist. They dive into the current landscape of social media, emphasizing the importance of delivering audience-driven content over brand-centric messaging. Ashley highlights emerging trends and best practices in both paid and organic…

In this podcast episode, host Katie Flynn speaks with Mallory Diamond, Flynn’s Director of Relationship Development, about the importance of clear agency positioning. They discuss the journey of refining Flynn’s approach and how they arrived at the authentic and meaningful statement: “We help Peace of Mind Brands perform better.” Mallory shares insights on the challenges…