Podcasts

In this episode of The Flynn Effect, Katie Flynn sits down with Flynn’s Creative Director Jason Lucas to discuss his transition from large global agencies to an independent shop and what that shift means for creative work and collaboration. They explore why creativity can thrive inside constraints—especially in regulated industries—and how emerging AI tools are…

In this episode of The Flynn Effect, Katie Flynn and Ashley Rieflin deliver a 2026 state of social POV, unpacking how AI is reshaping both paid and organic strategies. They explore the growing trust gap around AI-generated content, the shift of social platforms toward search behavior, and how creative is now driving targeting as algorithms…

It’s the Flynn Effect Super Bowl breakdown! In this episode, Heather Riexinger and Bob Burch dive into everything from the cost of a 60-second spot to which brands actually made the most of their moment. They unpack the shifting meaning of “mass market” in today’s fragmented media landscape, why CPMs can still make sense at…

In this episode of The Flynn Effect, host Katie Flynn sits down with longtime Flynn creative Brad Garratt to explore his concepting process, the balance between speed and creativity, and how enduring taglines like “Every Season Starts at Dick’s” come to life. Brad shares how he feeds his subconscious with research, pop culture, and insight…

In the season 2 opener of The Flynn Effect, Katie Flynn and Heather Riexinger lay out Flynn’s 2026 focus areas, including doubling down on insights-led strategy, mastering creative that performs, and staying ahead of how platforms and algorithms are evolving. They explore how brands can stay relevant in a shifting media landscape while still protecting…

In this episode, Katie Flynn talks with Executive Producer, John Marianetti, about what it really takes to run a profitable, people-first department. From managing margins without sacrificing morale to building financial fluency across the team, John shares his approach to balancing head and heart in leadership. They also discuss the art of building up your…

In this episode of The Flynn Effect, Katie Flynn and Bob Burch talk about how media platforms and AI-driven algorithms are reshaping not just where creative shows up—but how it’s made in the first place. As the brief shifts from big, singular ideas to modular content that feeds the feed, Bob shares how teams can…

In this episode, Katie Flynn and Heather Riexinger break down the latest Resonate Consumer Trends Report for Fall 2025. They explore how Americans are feeling more optimistic about the economy despite lingering concerns about inflation and tariffs, with many shifting blame away from brands and toward government policies. From shifting spending habits and a renewed…

In this episode, Katie and Heather explore how brands are evolving to connect more deeply with Gen Z through campaigns that lead with cultural insights rather than products. They break down Nike’s bold shift from “Just Do It” to “Why Do It?” and MarketWatch’s cheeky “Don’t Short Yourself” campaign—both of which lean into Gen Z’s…

In this episode of The Flynn Effect, host Katie Flynn sits down with CFO Kelly Goforth to unpack what it really takes to build and maintain a great workplace culture. They discuss how hard decisions (like saying no to jerks), thoughtful benefits (like flexible PTO and paid parental leave), and authentic recognition (like peer shoutouts…