The Latest
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Youth sports booms, B2B gets B2C, and streaming takes over Q2
Read more: Youth sports booms, B2B gets B2C, and streaming takes over Q2From sleep-talking mattress reviews to B2B marketers borrowing B2C playbooks, this week’s stories show how brand storytelling is getting more human, more experiential, and more platform-native. Youth sports is becoming a $60 billion media channel, brands are finding new ways to meet audiences where
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Family, Flynn, and the Future: A Conversation with Chris Flynn
Read more: Family, Flynn, and the Future: A Conversation with Chris FlynnIn this episode of The Flynn Effect, host Katie Flynn interviews her father, Chris Flynn, CEO of Flynn, about his journey in the family business and the evolution of the advertising industry. Chris shares stories of growing up around media, early innovations like bringing video editing in-house, and how the agency has continually adapted to…
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Instagram’s on Google. TV’s Built for Performance. And AI Still Needs You at the Wheel.
Read more: Instagram’s on Google. TV’s Built for Performance. And AI Still Needs You at the Wheel.Attention is getting harder to earn — and platforms are shifting under our feet. Instagram’s content is now searchable on Google, paid media is getting more expensive, and the 2025 TV upfronts are pushing streaming deeper into the brand strategy mix.
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From Bose to Bills: Recent Media Moves
Read more: From Bose to Bills: Recent Media MovesIn this episode of The Flynn Effect, host Katie Flynn sits down with Flynn’s Chief Media Officer Bob Burch to discuss trending topics in media. They cover the rise of snackable ad news content from creators like “Breaking & Entering,” Bose’s experimental pullback on branded paid search, and how Josh Allen’s authentic presence boosts brand…
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2025 in motion: Top H1 marketing trends driving consumer connection
Read more: 2025 in motion: Top H1 marketing trends driving consumer connectionNow that the first half of 2025 is in the rearview—kind of like the drive home from a summer road trip—we’re hitting pause to reflect on what the marketing world threw at us during the first half of the year. Introducing our newest newsletter feature: The Learning Curve.
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From Fairways to Funnels: Golf, Retail, and the Marketing Shift
Read more: From Fairways to Funnels: Golf, Retail, and the Marketing ShiftIn this episode of The Flynn Effect, host Katie Flynn chats with frequent guest Heather Riexinger about rising trends in marketing, sports, and pop culture. They dive into the surge of interest in women’s golf, driven by younger players and more inclusive, stylish branding, as well as how brands like Dick’s Sporting Goods are thriving…
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The future of ad news, streaming surges, and identifying ”moments that matter”
Read more: The future of ad news, streaming surges, and identifying ”moments that matter”Audiences don’t just create trends—they normalize them. What starts as a Gen Z scroll habit becomes a platform shift.
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Navigating the Integrated Media Merge
Read more: Navigating the Integrated Media MergeIn this episode of The Flynn Effect, host Katie Flynn, President of Flynn, sits down with Zach Frost, the agency’s Director of Integrated Media. The two dive into Zach’s unique path into marketing and media, his passion for programmatic media buying, and the evolving landscape of traditional and digital strategies. With a blend of insight…
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Flynn Helps Canandaigua National Bank Launch Brand Evolution
Read more: Flynn Helps Canandaigua National Bank Launch Brand EvolutionFlynn helped Canandaigua National Bank launch the latest evolution of its brand in a comprehensive campaign spanning television, social, out of home, digital display, and print.