The Latest
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Navigating MAHA, Google hearings, and Gen Z finances
Read more: Navigating MAHA, Google hearings, and Gen Z financesUnderstanding your audience, and the forces shaping their choices, has never been more critical. This week’s newsletter explores campaigns, insights, and shifts that are defining how brands engage, differentiate, and earn trust in today’s landscape.
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Perks, Purpose & Profit Sharing: Inside Flynn’s People-First Culture
Read more: Perks, Purpose & Profit Sharing: Inside Flynn’s People-First CultureIn this episode of The Flynn Effect, host Katie Flynn sits down with CFO Kelly Goforth to unpack what it really takes to build and maintain a great workplace culture. They discuss how hard decisions (like saying no to jerks), thoughtful benefits (like flexible PTO and paid parental leave), and authentic recognition (like peer shoutouts…
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HCPs as creators, agentic browsing, and campaigns that connect
Read more: HCPs as creators, agentic browsing, and campaigns that connectThis week, we’re spotlighting how healthcare professionals are stepping into the creator role—and what that means for brands, audiences, and trust. We’ll also look at AI reshaping online experiences, campaigns that move hearts, and the shift in video marketing.
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From Broadcast to Brand Storytelling: The Evolution of Video Production
Read more: From Broadcast to Brand Storytelling: The Evolution of Video ProductionIn this episode of The Flynn Effect, Katie Flynn talks with Craig Henderberg, Flynn’s Supervising Producer, about how video production has evolved from traditional broadcast commercials to omnichannel brand storytelling. They discuss the shift from high-polish perfection to authentic, multi-format content that connects across paid, earned, and owned channels. Craig emphasizes how strategy, creativity, and…
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Engage, educate, and inspire: top trends shaping today’s healthcare marketing
Read more: Engage, educate, and inspire: top trends shaping today’s healthcare marketingMarketers are navigating trust, attention, and creative impact like never before. TikTok is emerging as a surprisingly trusted platform for health info, while healthcare brands are revisiting direct mail and data-driven omnichannel strategies to reach patients effectively.
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From Postcards to Pop Stars: Direct Mail Meets Taylor Swift
Read more: From Postcards to Pop Stars: Direct Mail Meets Taylor SwiftIn this fun and fast-paced episode of The Flynn Effect, host Katie Flynn reunites with recurring guest Heather Riexinger to cover two seemingly unrelated but surprisingly synergistic topics: direct mail and Taylor Swift. They explore why direct mail is making a comeback in a digital-fatigued world and how brands are successfully leveraging pop culture moments—like…
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Attention & trust: marketing’s MVPs
Read more: Attention & trust: marketing’s MVPsThe NFL season kicks off this week, and with it, the usual questions: Which games will Taylor Swift be at? And wait—what channel is the game on? We’ve got you covered with fresh insights on billion-dollar media deals, the streaming moments changing ad effectiveness, and how professionals are really
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Beyond “Just a Post”: Why Organic Social is Having a Comeback
Read more: Beyond “Just a Post”: Why Organic Social is Having a ComebackIn this episode of The Flynn Effect, host Katie Flynn chats with Zach Frost, the voice behind Flynn’s biweekly newsletter, to break down recent marketing trends. They discuss Instagram content now being indexed on Google, shifting the role of organic social strategy; rising paid media costs and AI’s growing (yet imperfect) influence on PPC automation;…
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AI, search, and the new rules of brand visibility
Read more: AI, search, and the new rules of brand visibilityThis week, we’re unpacking what today’s shifts in AI, search, and consumer behavior mean for brands. You’ll see why long-running campaigns still work when refreshed with creativity, how AI is influencing what content surfaces first, and why authenticity, omnichannel reach, and AI-savvy storytelling