The Latest
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Reaching Multitasking Viewers, Social-Feed Chaos, and CX AI
Read more: Reaching Multitasking Viewers, Social-Feed Chaos, and CX AIMultitasking viewers, chaotic social feeds, and CX AI that’s still figuring itself out—marketing isn’t getting simpler anytime soon. This issue we’re breaking down what’s actually changing (and what’s just hype) across CTV, CX, and social, with smart takeaways you can use right now.
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The Real ROI of Relationships: Why Networking Isn’t Just for Sales
Read more: The Real ROI of Relationships: Why Networking Isn’t Just for SalesIn this episode, Katie Flynn talks with Executive Producer, John Marianetti, about what it really takes to run a profitable, people-first department. From managing margins without sacrificing morale to building financial fluency across the team, John shares his approach to balancing head and heart in leadership. They also discuss the art of building up your…
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Connected TV 2026, AI Post-Production and Digital Twinning
Read more: Connected TV 2026, AI Post-Production and Digital TwinningBuckle up, marketers—this week’s roundup has plot twists, power tools, and a few existential questions. From YouTube hijacking the TV throne to post-production’s AI makeover and B2B launches getting a digital-twin dress rehearsal, here are three things to help you be sharp, savvy, and (slightly) smu
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Platform = Brief: Creative in the Age of AI and Algorithms
Read more: Platform = Brief: Creative in the Age of AI and AlgorithmsIn this episode of The Flynn Effect, Katie Flynn and Bob Burch talk about how media platforms and AI-driven algorithms are reshaping not just where creative shows up—but how it’s made in the first place. As the brief shifts from big, singular ideas to modular content that feeds the feed, Bob shares how teams can…
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Top 2026 CMO Initiatives, Marketing Blandification and AI Influencing Influencers
Read more: Top 2026 CMO Initiatives, Marketing Blandification and AI Influencing InfluencersReady to peek around the corner into 2026? This edition dives into the trends shaping B2B priorities, why martech seems to be making everything look the same, and how AI is shaking up influencer marketing. Grab a coffee—this one’s a little bit spicy, a lot of useful, and very future-you approved.
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The Consumer Vibe Check: Optimism, Spending & the Return to In-Store
Read more: The Consumer Vibe Check: Optimism, Spending & the Return to In-StoreIn this episode, Katie Flynn and Heather Riexinger break down the latest Resonate Consumer Trends Report for Fall 2025. They explore how Americans are feeling more optimistic about the economy despite lingering concerns about inflation and tariffs, with many shifting blame away from brands and toward government policies. From shifting spending habits and a renewed…
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Rewriting B2B Buyer Journeys, Healthcare Marketing Trends, and Next Best Action
Read more: Rewriting B2B Buyer Journeys, Healthcare Marketing Trends, and Next Best ActionThis issue is all about evolution: of buyers, brands, and the ways we connect. From B2B buyer journeys being rewritten by chatbots and their AI brethren, to healthcare marketers needing to (compliantly) innovate, to brands predicting customer needs before they even click—it’s all about staying smart
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ROI Icebergs, YouTube Brand Metrics and an AI “Disease”
Read more: ROI Icebergs, YouTube Brand Metrics and an AI “Disease”Grab your coffee and your snorkel—this week’s roundup is all about seeing beneath the surface. From uncovering the hidden value in your ROI metrics to the full-funnel clarity of YouTube’s new Brand Pulse, we’re diving deep into what really drives impact and revenue.
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GEO, Gen Z, and the Power of Unserious Marketing
Read more: GEO, Gen Z, and the Power of Unserious MarketingIn this episode, Katie and Heather explore how brands are evolving to connect more deeply with Gen Z through campaigns that lead with cultural insights rather than products. They break down Nike’s bold shift from “Just Do It” to “Why Do It?” and MarketWatch’s cheeky “Don’t Short Yourself” campaign—both of which lean into Gen Z’s…