The Latest
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Adapting to change, AI agents, and the continued rise of streaming TV
Read more: Adapting to change, AI agents, and the continued rise of streaming TVWe’ve all heard it before: the only constant is change. Some embrace it, others resist—but in marketing, avoiding it isn’t an option.
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From AI Search Engines to Steve Madden: Trends That Matter
Read more: From AI Search Engines to Steve Madden: Trends That MatterIn this episode of The Flynn Effect, host Katie Flynn, President of Flynn, welcomes back VP of Client Services & Strategy Heather Riexinger for her second appearance on the show. The duo dives into a new format, discussing three current marketing stories. Topics range from AI’s evolving role in search behavior and how to prepare…
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Google updates, TikTok’s aging audience, and the rise of Bluesky
Read more: Google updates, TikTok’s aging audience, and the rise of BlueskyLast week was a big one in marketing, as Google unveiled a wave of new features at Google Marketing Live. Advertisers everywhere tuned in on Wednesday to watch Google pull back the curtain—finally offering a bit more transparency.
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Audience First: Rethinking Your Social Strategy
Read more: Audience First: Rethinking Your Social StrategyIn this episode of The Flynn Effect, host Katie Flynn, returns after a six-week hiatus alongside guest Ashley Rieflin, the agency’s Integrated Media Specialist. They dive into the current landscape of social media, emphasizing the importance of delivering audience-driven content over brand-centric messaging. Ashley highlights emerging trends and best practices in both paid and organic…
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Nothing but net from Nike, Amazon’s feeling the Springsteen effect, and more AI impacts
Read more: Nothing but net from Nike, Amazon’s feeling the Springsteen effect, and more AI impacts🌸 As we start the newsletter this week, we honor all the moms out there—biological, adoptive, foster, chosen, or those navigating loss. Mother’s Day celebrates all of them.
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AI’s selling, YouTube’s winning, and cookies just won’t die
Read more: AI’s selling, YouTube’s winning, and cookies just won’t die🏈 This past weekend, millions tuned in to watch the NFL Draft—a high-stakes, high-visibility event where teams place bets on future performance, not past results. Sound familiar? Just like NFL GMs, marketers are constantly scouting talent (agencies, tools, trends), analyzing performance data, and m
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Tariff-driven media shifts, female wealth boom & AI mentions: what CMOs should watch
Read more: Tariff-driven media shifts, female wealth boom & AI mentions: what CMOs should watchHello wonderful people! 🏌️ If you’re a golf lover like many of us at Flynn, Sunday was as good as it gets. Rory McIlroy defeated Justin Rose at the Masters in a playoff to capture the green jacket and complete a career Grand Slam.
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Flynn Honored Among Rochester’s Best Legacy Businesses
Read more: Flynn Honored Among Rochester’s Best Legacy BusinessesFlynn was recognized in the Rochester Business Journal’s “In the Lead: Best Legacy Businesses in Rochester” program, which honors accomplished companies with at least 50 years of history.
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Looming pharma TV bans, Amazon’s CX mastery, and AI’s takeover of paid search
Read more: Looming pharma TV bans, Amazon’s CX mastery, and AI’s takeover of paid searchMajor League Baseball’s regular season kicked off last Thursday, and we’ve already got major headlines surrounding the New York Yankees’ use of “torpedo bats.” The bat was developed by MIT physicist Aaron Leanhardt, and shifts the “sweet spot” of the bat down toward the handle.