The Latest
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From Subconscious to Spotlight: Brad Garratt on Enduring Ideas
Read more: From Subconscious to Spotlight: Brad Garratt on Enduring IdeasIn this episode of The Flynn Effect, host Katie Flynn sits down with longtime Flynn creative Brad Garratt to explore his concepting process, the balance between speed and creativity, and how enduring taglines like “Every Season Starts at Dick’s” come to life. Brad shares how he feeds his subconscious with research, pop culture, and insight…
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Flynn Names Jason Lucas Newest Creative Director
Read more: Flynn Names Jason Lucas Newest Creative DirectorAward-winning creative leader Jason Lucas joins Flynn as Creative Director, bringing more than two decades of experience from global agencies including BBDO, Publicis, and VMLY&R.
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Social Driving Search, Why Audio Still Matters, and Instagram Video Ad Gains
Read more: Social Driving Search, Why Audio Still Matters, and Instagram Video Ad GainsIf your feeds feel louder, faster, and more chaotic than ever, you’re not imagining it. This week we’re unpacking what’s actually moving the needle—from social’s sneaky impact on search to why sound, video, and even process deserve a more consequential seat at the table.
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Focus Forward: Flynn’s 2026 Priorities
Read more: Focus Forward: Flynn’s 2026 PrioritiesIn the season 2 opener of The Flynn Effect, Katie Flynn and Heather Riexinger lay out Flynn’s 2026 focus areas, including doubling down on insights-led strategy, mastering creative that performs, and staying ahead of how platforms and algorithms are evolving. They explore how brands can stay relevant in a shifting media landscape while still protecting…
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CMOs’ New Reality, Social Predictions & Brand Visibility in the LLM Era
Read more: CMOs’ New Reality, Social Predictions & Brand Visibility in the LLM EraMarketing leaders are juggling more than ever: bigger expectations, tighter budgets, noisier feeds, and AI changing the rules in real time. This week, we’re unpacking the modern CMO’s evolving role, what social media might look like in 2026, and how brands stay visible when AI’s large language model
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Reaching Multitasking Viewers, Social-Feed Chaos, and CX AI
Read more: Reaching Multitasking Viewers, Social-Feed Chaos, and CX AIMultitasking viewers, chaotic social feeds, and CX AI that’s still figuring itself out—marketing isn’t getting simpler anytime soon. This issue we’re breaking down what’s actually changing (and what’s just hype) across CTV, CX, and social, with smart takeaways you can use right now.
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The Real ROI of Relationships: Why Networking Isn’t Just for Sales
Read more: The Real ROI of Relationships: Why Networking Isn’t Just for SalesIn this episode, Katie Flynn talks with Executive Producer, John Marianetti, about what it really takes to run a profitable, people-first department. From managing margins without sacrificing morale to building financial fluency across the team, John shares his approach to balancing head and heart in leadership. They also discuss the art of building up your…
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Connected TV 2026, AI Post-Production and Digital Twinning
Read more: Connected TV 2026, AI Post-Production and Digital TwinningBuckle up, marketers—this week’s roundup has plot twists, power tools, and a few existential questions. From YouTube hijacking the TV throne to post-production’s AI makeover and B2B launches getting a digital-twin dress rehearsal, here are three things to help you be sharp, savvy, and (slightly) smu
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Platform = Brief: Creative in the Age of AI and Algorithms
Read more: Platform = Brief: Creative in the Age of AI and AlgorithmsIn this episode of The Flynn Effect, Katie Flynn and Bob Burch talk about how media platforms and AI-driven algorithms are reshaping not just where creative shows up—but how it’s made in the first place. As the brief shifts from big, singular ideas to modular content that feeds the feed, Bob shares how teams can…