The Latest
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Platform = Brief: Creative in the Age of AI and Algorithms
Read more: Platform = Brief: Creative in the Age of AI and AlgorithmsIn this episode of The Flynn Effect, Katie Flynn and Bob Burch talk about how media platforms and AI-driven algorithms are reshaping not just where creative shows up—but how it’s made in the first place. As the brief shifts from big, singular ideas to modular content that feeds the feed, Bob shares how teams can…
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Top 2026 CMO Initiatives, Marketing Blandification and AI Influencing Influencers
Read more: Top 2026 CMO Initiatives, Marketing Blandification and AI Influencing InfluencersReady to peek around the corner into 2026? This edition dives into the trends shaping B2B priorities, why martech seems to be making everything look the same, and how AI is shaking up influencer marketing. Grab a coffee—this one’s a little bit spicy, a lot of useful, and very future-you approved.
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The Consumer Vibe Check: Optimism, Spending & the Return to In-Store
Read more: The Consumer Vibe Check: Optimism, Spending & the Return to In-StoreIn this episode, Katie Flynn and Heather Riexinger break down the latest Resonate Consumer Trends Report for Fall 2025. They explore how Americans are feeling more optimistic about the economy despite lingering concerns about inflation and tariffs, with many shifting blame away from brands and toward government policies. From shifting spending habits and a renewed…
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Rewriting B2B Buyer Journeys, Healthcare Marketing Trends, and Next Best Action
Read more: Rewriting B2B Buyer Journeys, Healthcare Marketing Trends, and Next Best ActionThis issue is all about evolution: of buyers, brands, and the ways we connect. From B2B buyer journeys being rewritten by chatbots and their AI brethren, to healthcare marketers needing to (compliantly) innovate, to brands predicting customer needs before they even click—it’s all about staying smart
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ROI Icebergs, YouTube Brand Metrics and an AI “Disease”
Read more: ROI Icebergs, YouTube Brand Metrics and an AI “Disease”Grab your coffee and your snorkel—this week’s roundup is all about seeing beneath the surface. From uncovering the hidden value in your ROI metrics to the full-funnel clarity of YouTube’s new Brand Pulse, we’re diving deep into what really drives impact and revenue.
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GEO, Gen Z, and the Power of Unserious Marketing
Read more: GEO, Gen Z, and the Power of Unserious MarketingIn this episode, Katie and Heather explore how brands are evolving to connect more deeply with Gen Z through campaigns that lead with cultural insights rather than products. They break down Nike’s bold shift from “Just Do It” to “Why Do It?” and MarketWatch’s cheeky “Don’t Short Yourself” campaign—both of which lean into Gen Z’s…
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Navigating MAHA, Google hearings, and Gen Z finances
Read more: Navigating MAHA, Google hearings, and Gen Z financesUnderstanding your audience, and the forces shaping their choices, has never been more critical. This week’s newsletter explores campaigns, insights, and shifts that are defining how brands engage, differentiate, and earn trust in today’s landscape.
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Perks, Purpose & Profit Sharing: Inside Flynn’s People-First Culture
Read more: Perks, Purpose & Profit Sharing: Inside Flynn’s People-First CultureIn this episode of The Flynn Effect, host Katie Flynn sits down with CFO Kelly Goforth to unpack what it really takes to build and maintain a great workplace culture. They discuss how hard decisions (like saying no to jerks), thoughtful benefits (like flexible PTO and paid parental leave), and authentic recognition (like peer shoutouts…
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HCPs as creators, agentic browsing, and campaigns that connect
Read more: HCPs as creators, agentic browsing, and campaigns that connectThis week, we’re spotlighting how healthcare professionals are stepping into the creator role—and what that means for brands, audiences, and trust. We’ll also look at AI reshaping online experiences, campaigns that move hearts, and the shift in video marketing.