The Latest
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AI-Related Marketing Shifts, Dealing with Controversy, and Audio Ad Growth
Read more: AI-Related Marketing Shifts, Dealing with Controversy, and Audio Ad GrowthMarketing is feeling extra right now—louder platforms, sharper opinions, shifting channels, mixed with a bit of “wait, are we still doing this?” This week’s roundup tackles what’s actually changing (and what’s just noise), from media bets and brand risk to where audiences are paying attention—and wh
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AI, Algorithms & Authenticity: The 2026 State of Social
Read more: AI, Algorithms & Authenticity: The 2026 State of SocialIn this episode of The Flynn Effect, Katie Flynn and Ashley Rieflin deliver a 2026 state of social POV, unpacking how AI is reshaping both paid and organic strategies. They explore the growing trust gap around AI-generated content, the shift of social platforms toward search behavior, and how creative is now driving targeting as algorithms…
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Data Mirages, AI Video Expectations, and CTV Challenges
Read more: Data Mirages, AI Video Expectations, and CTV ChallengesDashboards lying, AI getting weird, CTV growing pains—plus a podcast about where ideas come from. This week’s roundup tackles the signals you should trust, the shortcuts you shouldn’t, and why “more” isn’t the same as “better.
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Big Game, Bigger Expectations: Breaking Down Super Bowl Advertising
Read more: Big Game, Bigger Expectations: Breaking Down Super Bowl AdvertisingIt’s the Flynn Effect Super Bowl breakdown! In this episode, Heather Riexinger and Bob Burch dive into everything from the cost of a 60-second spot to which brands actually made the most of their moment. They unpack the shifting meaning of “mass market” in today’s fragmented media landscape, why CPMs can still make sense at…
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From Subconscious to Spotlight: Brad Garratt on Enduring Ideas
Read more: From Subconscious to Spotlight: Brad Garratt on Enduring IdeasIn this episode of The Flynn Effect, host Katie Flynn sits down with longtime Flynn creative Brad Garratt to explore his concepting process, the balance between speed and creativity, and how enduring taglines like “Every Season Starts at Dick’s” come to life. Brad shares how he feeds his subconscious with research, pop culture, and insight…
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Flynn Names Jason Lucas Newest Creative Director
Read more: Flynn Names Jason Lucas Newest Creative DirectorAward-winning creative leader Jason Lucas joins Flynn as Creative Director, bringing more than two decades of experience from global agencies including BBDO, Publicis, and VMLY&R.
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Social Driving Search, Why Audio Still Matters, and Instagram Video Ad Gains
Read more: Social Driving Search, Why Audio Still Matters, and Instagram Video Ad GainsIf your feeds feel louder, faster, and more chaotic than ever, you’re not imagining it. This week we’re unpacking what’s actually moving the needle—from social’s sneaky impact on search to why sound, video, and even process deserve a more consequential seat at the table.
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Focus Forward: Flynn’s 2026 Priorities
Read more: Focus Forward: Flynn’s 2026 PrioritiesIn the season 2 opener of The Flynn Effect, Katie Flynn and Heather Riexinger lay out Flynn’s 2026 focus areas, including doubling down on insights-led strategy, mastering creative that performs, and staying ahead of how platforms and algorithms are evolving. They explore how brands can stay relevant in a shifting media landscape while still protecting…
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CMOs’ New Reality, Social Predictions & Brand Visibility in the LLM Era
Read more: CMOs’ New Reality, Social Predictions & Brand Visibility in the LLM EraMarketing leaders are juggling more than ever: bigger expectations, tighter budgets, noisier feeds, and AI changing the rules in real time. This week, we’re unpacking the modern CMO’s evolving role, what social media might look like in 2026, and how brands stay visible when AI’s large language model