The Latest
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Has Performance Media Plateaued? Why Strategy and Creative Still Win
Read more: Has Performance Media Plateaued? Why Strategy and Creative Still WinIn this episode of the Flynn Effect, host Heather Riexinger sits down with Bob Burch to unpack whether performance media has truly hit a plateau. Together, they explore the role of creative as a differentiator in an AI-driven world, the balance between short-term optimization and long-term growth, and why human strategy still matters as platforms…
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How CMOs Can Step Up, Targeting Moments Not Ages, and Making Clippable Content
Read more: How CMOs Can Step Up, Targeting Moments Not Ages, and Making Clippable ContentBig moves, bigger moments, and zero patience for same‑old thinking. This week, we’re digging into why CMOs still aren’t running the table, why marketing to “Gen Whatever” is a mistake, how clippable content became the real currency of attention—and resharing a podcast on keeping creativity human.
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Avoiding Boring B2B Marketing, B2B Growth Rules, and New #1 Meta
Read more: Avoiding Boring B2B Marketing, B2B Growth Rules, and New #1 MetaMarketing has been busy optimizing everything—but, in many cases, forgot to stay interesting. This week’s read tackles why data alone won’t save a boring brand, how smart B2B players are rebuilding for chaos, why Meta’s eating Google’s lunch, and a new podcast on keeping creativity human.
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The Future of Creative: Faster, Smarter, and Still Human
Read more: The Future of Creative: Faster, Smarter, and Still HumanIn this episode of the Flynn Effect, interim host Heather Riexinger, VP of Client Services & Strategy, sits down with Chris Flynn to unpack what’s really driving creative work today—and what’s coming next. They explore how shrinking attention spans, rapid content cycles, and AI tools are reshaping the industry, while making the case that emotion,…
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Financial Services’ Creative Problem, Reddit’s Review Dominance, and the Need for Bigger Ideas
Read more: Financial Services’ Creative Problem, Reddit’s Review Dominance, and the Need for Bigger IdeasFrom billion‑dollar creative blind spots in finance, to Reddit quietly steering purchase decisions, to a call for fewer, braver ideas from SXSW—this week’s read is a wake‑up call. If your marketing feels optimized but uninspired, overly controlled, or spread thin, these stories might be the spark yo
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How Reviews Impact AI Search, OOH Growth and the C-Suite’s CX Disconnect
Read more: How Reviews Impact AI Search, OOH Growth and the C-Suite’s CX Disconnect👍 How Reviews Are Helping Make—or Break—AI Search Visibility AI-powered search is rewriting how people discover products—and customer reviews are suddenly doing a lot more heavy lifting. Tools like ChatGPT and Perplexity aren’t just scraping specs and prices; they’re synthesizing customer sentiment
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From Feedback to Action: What Brands Get Wrong About CX
Read more: From Feedback to Action: What Brands Get Wrong About CXIn this episode of The Flynn Effect, Katie Flynn sits down with Director of CX and Research, Michelle Furibondo, to demystify Customer Experience (CX) and why it’s become both a buzzword and a true differentiator for brands. They explore the growing gap between companies that say they prioritize CX and those that actually deliver—highlighting the…
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Winter Olympics Marketing, the Power of Nostalgia and the Importance of Trust
Read more: Winter Olympics Marketing, the Power of Nostalgia and the Importance of TrustThe marketing playbook is getting ripped up—again. From Olympic broadcasts gone omnichannel, to nostalgia that actually converts, to why trust beats clicks in an AI-saturated world, this week’s stories prove one thing: the future of marketing is messier, smarter, and surprisingly more human.
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Craft Meets Tech: Finding the Human Edge in Modern Creative
Read more: Craft Meets Tech: Finding the Human Edge in Modern CreativeIn this episode of The Flynn Effect, Katie Flynn sits down with Flynn’s Creative Director Jason Lucas to discuss his transition from large global agencies to an independent shop and what that shift means for creative work and collaboration. They explore why creativity can thrive inside constraints—especially in regulated industries—and how emerging AI tools are…