The Latest
-
LinkedIn Slop, AI Search Signals, and the Value of Bot Replies
Read more: LinkedIn Slop, AI Search Signals, and the Value of Bot RepliesThis week’s issue has one recurring theme: AI isn’t replacing expertise, it’s enhancing and rewarding it: from LinkedIn’s crackdown on low-value content to the off-site trust signals shaping AI search results to the surprising engagement benefits of AI-powered community management. Plus, there’s a v
-
Ghost Citations, Authenticity v. AI and Time’s Growth Strategy
Read more: Ghost Citations, Authenticity v. AI and Time’s Growth StrategyWhat do ghost brands, creator culture, and iced coffee fandom have in common? They’re all reshaping how people discover, trust, and connect with brands. This week, we’re digging into the changing rules of visibility, authenticity, and audience engagement—plus sharing a fresh podcast episode packed w
-
Gap, Dunkin & Coke: The Brand Moments Everyone’s Talking About
Read more: Gap, Dunkin & Coke: The Brand Moments Everyone’s Talking AboutKatie Flynn is back from maternity leave, and she and Heather Riexinger catch up by breaking down some of the biggest brand moments in pop culture. From Gap’s authentic partnership with Hailey Bieber to Dunkin’s niche collaboration with Parke and Coca-Cola’s visual identity refresh, they explore what separates successful brand collaborations from forgettable ones—and why…
-
Marketing’s Bro-ification, Harder-Working Brand Positionings, and Gaining AI Search Love
Read more: Marketing’s Bro-ification, Harder-Working Brand Positionings, and Gaining AI Search LoveThis week: marketing gets a Patagonia vest and a new job title, brand positioning learns how to leave the boardroom and do some actual work, and AI gives marketers a new KPI to obsess over. We’re digging into the trends reshaping how brands get built, discovered, and talked about.
-
It’s Just Vibes: A Conversation on Creativity and Culture
Read more: It’s Just Vibes: A Conversation on Creativity and CultureIn this episode of The Flynn Effect, Heather Riexinger sits down with Flynn Senior Art Director Shannon O’Grady to discuss what makes creative truly connect with audiences. From the resurgence of human-crafted design and standout brand campaigns to influencer marketing, creative work in regulated industries, and advice for aspiring creatives, Shannon shares a thoughtful and…
-
Big Google Ad Changes, Better Sponsorship ROI, and the Sound of “Backrooms”
Read more: Big Google Ad Changes, Better Sponsorship ROI, and the Sound of “Backrooms”Google gives advertisers homework, the Bulls show us how to prove ROI, Backrooms makes the case for sonic branding, and AI-powered audiences help marketers get smarter, faster. From bidding strategies and sponsorship measurement to memorable brand sounds and synthetic research, we’ve got a full line
-
Understanding Audiences in a World That Won’t Slow Down
Read more: Understanding Audiences in a World That Won’t Slow DownIn this episode of The Flynn Effect, Heather Riexinger sits down with Kristin Balliet, Account Director at Flynn, to discuss what it takes to truly understand today’s audiences in a world that moves faster than ever. They explore how marketers can build trust in complex industries like healthcare and financial services, uncover what motivates consumer…
-
B2B Buyability Secrets, IoT Opportunities, and Honing Your Story
Read more: B2B Buyability Secrets, IoT Opportunities, and Honing Your StoryYour audience is everywhere. Your buyers are nervous. And your story might be the only thing that gets you across the line. From IoT-powered moments and “defensible” decisions to AI that mirrors your audience and narrative that actually converts, this issue is packed with ways to show up smarter—and win more often. Let’s dive in.…
-
Faster, Smarter Research: Where Synthetic Audiences Fit in Modern Marketing
Read more: Faster, Smarter Research: Where Synthetic Audiences Fit in Modern MarketingIn this episode of The Flynn Effect, Heather Riexinger sits down with Michelle Furibondo to explore how synthetic audiences are enabling faster, smarter research in modern marketing. They break down how AI-powered audience models can help teams test ideas earlier, iterate more efficiently, and gain directional insight before investing in traditional research. The conversation also…