The Latest
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Improving AI CX, Maximizing Social Listening, and Fixing Martech Stacks
Read more: Improving AI CX, Maximizing Social Listening, and Fixing Martech StacksThis week: turning social chatter into real business moves, fixing AI-powered CX before it starts annoying your customers, and why your martech stack might crack under pressure. Plus, a podcast that’s equal parts smart takes and chaos (the fun kind).
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Kill Your Darlings: Inside the Mind of an Art Director
Read more: Kill Your Darlings: Inside the Mind of an Art DirectorIn this episode of the Flynn Effect, Heather Riexinger sits down with Paul Hill, art director, for a fun and fast-paced conversation on creativity, fueled by rapid-fire questions and a few risky jelly beans. Paul shares his perspective on what separates good from great creative, why concept and craft both matter, and how iteration, collaboration,…
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Flynn named a 2026 Google Premier Partner
Read more: Flynn named a 2026 Google Premier PartnerGoogle has recognized Flynn with Premier Partner status—the highest tier in the Google Partner program—placing the agency among the top 3% of all Google U.S. Partners.
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Improving Customer Trust , Winning with AI Agents, and Digital Media Shifts
Read more: Improving Customer Trust , Winning with AI Agents, and Digital Media ShiftsBig marketing-related shifts are colliding right now—and none of them really care about your current strategy. Trust is shaky, AI is rewriting the journey, and digital ad growth is hiding chaos in plain sight.
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Media Takeaways from Google I/O
Read more: Media Takeaways from Google I/OIn this episode of the Flynn Effect, host Heather Riexinger is joined by Danny Meloon, Media Strategist at Flynn, to break down what marketers should actually pay attention to following Google I/O. They discuss how AI is reshaping search, YouTube, and media buying workflows, what new ad placements mean for performance, and why human strategy…
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Has Performance Media Plateaued? Why Strategy and Creative Still Win
Read more: Has Performance Media Plateaued? Why Strategy and Creative Still WinIn this episode of the Flynn Effect, host Heather Riexinger sits down with Bob Burch to unpack whether performance media has truly hit a plateau. Together, they explore the role of creative as a differentiator in an AI-driven world, the balance between short-term optimization and long-term growth, and why human strategy still matters as platforms…
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How CMOs Can Step Up, Targeting Moments Not Ages, and Making Clippable Content
Read more: How CMOs Can Step Up, Targeting Moments Not Ages, and Making Clippable ContentBig moves, bigger moments, and zero patience for same‑old thinking. This week, we’re digging into why CMOs still aren’t running the table, why marketing to “Gen Whatever” is a mistake, how clippable content became the real currency of attention—and resharing a podcast on keeping creativity human.
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Avoiding Boring B2B Marketing, B2B Growth Rules, and New #1 Meta
Read more: Avoiding Boring B2B Marketing, B2B Growth Rules, and New #1 MetaMarketing has been busy optimizing everything—but, in many cases, forgot to stay interesting. This week’s read tackles why data alone won’t save a boring brand, how smart B2B players are rebuilding for chaos, why Meta’s eating Google’s lunch, and a new podcast on keeping creativity human.
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The Future of Creative: Faster, Smarter, and Still Human
Read more: The Future of Creative: Faster, Smarter, and Still HumanIn this episode of the Flynn Effect, interim host Heather Riexinger, VP of Client Services & Strategy, sits down with Chris Flynn to unpack what’s really driving creative work today—and what’s coming next. They explore how shrinking attention spans, rapid content cycles, and AI tools are reshaping the industry, while making the case that emotion,…