The Latest
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Big Google Ad Changes, Better Sponsorship ROI, and the Sound of “Backrooms”
Read more: Big Google Ad Changes, Better Sponsorship ROI, and the Sound of “Backrooms”Google gives advertisers homework, the Bulls show us how to prove ROI, Backrooms makes the case for sonic branding, and AI-powered audiences help marketers get smarter, faster. From bidding strategies and sponsorship measurement to memorable brand sounds and synthetic research, we’ve got a full line
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Understanding Audiences in a World That Won’t Slow Down
Read more: Understanding Audiences in a World That Won’t Slow DownIn this episode of The Flynn Effect, Heather Riexinger sits down with Kristin Balliet, Account Director at Flynn, to discuss what it takes to truly understand today’s audiences in a world that moves faster than ever. They explore how marketers can build trust in complex industries like healthcare and financial services, uncover what motivates consumer…
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B2B Buyability Secrets, IoT Opportunities, and Honing Your Story
Read more: B2B Buyability Secrets, IoT Opportunities, and Honing Your StoryYour audience is everywhere. Your buyers are nervous. And your story might be the only thing that gets you across the line. From IoT-powered moments and “defensible” decisions to AI that mirrors your audience and narrative that actually converts, this issue is packed with ways to show up smarter—and win more often. Let’s dive in.…
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Faster, Smarter Research: Where Synthetic Audiences Fit in Modern Marketing
Read more: Faster, Smarter Research: Where Synthetic Audiences Fit in Modern MarketingIn this episode of The Flynn Effect, Heather Riexinger sits down with Michelle Furibondo to explore how synthetic audiences are enabling faster, smarter research in modern marketing. They break down how AI-powered audience models can help teams test ideas earlier, iterate more efficiently, and gain directional insight before investing in traditional research. The conversation also…
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Improving AI CX, Maximizing Social Listening, and Fixing Martech Stacks
Read more: Improving AI CX, Maximizing Social Listening, and Fixing Martech StacksThis week: turning social chatter into real business moves, fixing AI-powered CX before it starts annoying your customers, and why your martech stack might crack under pressure. Plus, a podcast that’s equal parts smart takes and chaos (the fun kind).
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Kill Your Darlings: Inside the Mind of an Art Director
Read more: Kill Your Darlings: Inside the Mind of an Art DirectorIn this episode of the Flynn Effect, Heather Riexinger sits down with Paul Hill, art director, for a fun and fast-paced conversation on creativity, fueled by rapid-fire questions and a few risky jelly beans. Paul shares his perspective on what separates good from great creative, why concept and craft both matter, and how iteration, collaboration,…
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Flynn named a 2026 Google Premier Partner
Read more: Flynn named a 2026 Google Premier PartnerGoogle has recognized Flynn with Premier Partner status—the highest tier in the Google Partner program—placing the agency among the top 3% of all Google U.S. Partners.
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Improving Customer Trust , Winning with AI Agents, and Digital Media Shifts
Read more: Improving Customer Trust , Winning with AI Agents, and Digital Media ShiftsBig marketing-related shifts are colliding right now—and none of them really care about your current strategy. Trust is shaky, AI is rewriting the journey, and digital ad growth is hiding chaos in plain sight.
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Media Takeaways from Google I/O
Read more: Media Takeaways from Google I/OIn this episode of the Flynn Effect, host Heather Riexinger is joined by Danny Meloon, Media Strategist at Flynn, to break down what marketers should actually pay attention to following Google I/O. They discuss how AI is reshaping search, YouTube, and media buying workflows, what new ad placements mean for performance, and why human strategy…