Newsletter

Now that the first half of 2025 is in the rearview—kind of like the drive home from a summer road trip—we’re hitting pause to reflect on what the marketing world threw at us during the first half of the year. Introducing our newest newsletter feature: The Learning Curve.

Audiences don’t just create trends—they normalize them. What starts as a Gen Z scroll habit becomes a platform shift.

We’ve all heard it before: the only constant is change. Some embrace it, others resist—but in marketing, avoiding it isn’t an option.

Last week was a big one in marketing, as Google unveiled a wave of new features at Google Marketing Live. Advertisers everywhere tuned in on Wednesday to watch Google pull back the curtain—finally offering a bit more transparency.

🌸 As we start the newsletter this week, we honor all the moms out there—biological, adoptive, foster, chosen, or those navigating loss. Mother’s Day celebrates all of them.

🏈 This past weekend, millions tuned in to watch the NFL Draft—a high-stakes, high-visibility event where teams place bets on future performance, not past results. Sound familiar? Just like NFL GMs, marketers are constantly scouting talent (agencies, tools, trends), analyzing performance data, and m

Hello wonderful people! 🏌️ If you’re a golf lover like many of us at Flynn, Sunday was as good as it gets. Rory McIlroy defeated Justin Rose at the Masters in a playoff to capture the green jacket and complete a career Grand Slam.

Major League Baseball’s regular season kicked off last Thursday, and we’ve already got major headlines surrounding the New York Yankees’ use of “torpedo bats.” The bat was developed by MIT physicist Aaron Leanhardt, and shifts the “sweet spot” of the bat down toward the handle.

🍀 This week kicked off with St. Patrick’s Day, so it seems fitting to start the newsletter by talking about the official drink — Guinness.

👋 Welcome everyone to another edition of The Flynn Effect. 2025 is off to a busy start for everyone here at Flynn.