The Latest
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2025 in motion: Top H1 marketing trends driving consumer connection
Read more: 2025 in motion: Top H1 marketing trends driving consumer connectionNow that the first half of 2025 is in the rearview—kind of like the drive home from a summer road trip—we’re hitting pause to reflect on what the marketing world threw at us during the first half of the year. Introducing our newest newsletter feature: The Learning Curve.
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From Fairways to Funnels: Golf, Retail, and the Marketing Shift
Read more: From Fairways to Funnels: Golf, Retail, and the Marketing ShiftIn this episode of The Flynn Effect, host Katie Flynn chats with frequent guest Heather Riexinger about rising trends in marketing, sports, and pop culture. They dive into the surge of interest in women’s golf, driven by younger players and more inclusive, stylish branding, as well as how brands like Dick’s Sporting Goods are thriving…
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The future of ad news, streaming surges, and identifying ”moments that matter”
Read more: The future of ad news, streaming surges, and identifying ”moments that matter”Audiences don’t just create trends—they normalize them. What starts as a Gen Z scroll habit becomes a platform shift.
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Navigating the Integrated Media Merge
Read more: Navigating the Integrated Media MergeIn this episode of The Flynn Effect, host Katie Flynn, President of Flynn, sits down with Zach Frost, the agency’s Director of Integrated Media. The two dive into Zach’s unique path into marketing and media, his passion for programmatic media buying, and the evolving landscape of traditional and digital strategies. With a blend of insight…
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Flynn Helps Canandaigua National Bank Launch Brand Evolution
Read more: Flynn Helps Canandaigua National Bank Launch Brand EvolutionFlynn helped Canandaigua National Bank launch the latest evolution of its brand in a comprehensive campaign spanning television, social, out of home, digital display, and print.
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Adapting to change, AI agents, and the continued rise of streaming TV
Read more: Adapting to change, AI agents, and the continued rise of streaming TVWe’ve all heard it before: the only constant is change. Some embrace it, others resist—but in marketing, avoiding it isn’t an option.
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From AI Search Engines to Steve Madden: Trends That Matter
Read more: From AI Search Engines to Steve Madden: Trends That MatterIn this episode of The Flynn Effect, host Katie Flynn, President of Flynn, welcomes back VP of Client Services & Strategy Heather Riexinger for her second appearance on the show. The duo dives into a new format, discussing three current marketing stories. Topics range from AI’s evolving role in search behavior and how to prepare…
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Google updates, TikTok’s aging audience, and the rise of Bluesky
Read more: Google updates, TikTok’s aging audience, and the rise of BlueskyLast week was a big one in marketing, as Google unveiled a wave of new features at Google Marketing Live. Advertisers everywhere tuned in on Wednesday to watch Google pull back the curtain—finally offering a bit more transparency.
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Audience First: Rethinking Your Social Strategy
Read more: Audience First: Rethinking Your Social StrategyIn this episode of The Flynn Effect, host Katie Flynn, returns after a six-week hiatus alongside guest Ashley Rieflin, the agency’s Integrated Media Specialist. They dive into the current landscape of social media, emphasizing the importance of delivering audience-driven content over brand-centric messaging. Ashley highlights emerging trends and best practices in both paid and organic…