The Latest
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Audience First: Rethinking Your Social Strategy
Read more: Audience First: Rethinking Your Social StrategyIn this episode of The Flynn Effect, host Katie Flynn, returns after a six-week hiatus alongside guest Ashley Rieflin, the agency’s Integrated Media Specialist. They dive into the current landscape of social media, emphasizing the importance of delivering audience-driven content over brand-centric messaging. Ashley highlights emerging trends and best practices in both paid and organic…
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Nothing but net from Nike, Amazon’s feeling the Springsteen effect, and more AI impacts
Read more: Nothing but net from Nike, Amazon’s feeling the Springsteen effect, and more AI impacts🌸 As we start the newsletter this week, we honor all the moms out there—biological, adoptive, foster, chosen, or those navigating loss. Mother’s Day celebrates all of them.
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AI’s selling, YouTube’s winning, and cookies just won’t die
Read more: AI’s selling, YouTube’s winning, and cookies just won’t die🏈 This past weekend, millions tuned in to watch the NFL Draft—a high-stakes, high-visibility event where teams place bets on future performance, not past results. Sound familiar? Just like NFL GMs, marketers are constantly scouting talent (agencies, tools, trends), analyzing performance data, and m
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Tariff-driven media shifts, female wealth boom & AI mentions: what CMOs should watch
Read more: Tariff-driven media shifts, female wealth boom & AI mentions: what CMOs should watchHello wonderful people! 🏌️ If you’re a golf lover like many of us at Flynn, Sunday was as good as it gets. Rory McIlroy defeated Justin Rose at the Masters in a playoff to capture the green jacket and complete a career Grand Slam.
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Flynn Honored Among Rochester’s Best Legacy Businesses
Read more: Flynn Honored Among Rochester’s Best Legacy BusinessesFlynn was recognized in the Rochester Business Journal’s “In the Lead: Best Legacy Businesses in Rochester” program, which honors accomplished companies with at least 50 years of history.
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Looming pharma TV bans, Amazon’s CX mastery, and AI’s takeover of paid search
Read more: Looming pharma TV bans, Amazon’s CX mastery, and AI’s takeover of paid searchMajor League Baseball’s regular season kicked off last Thursday, and we’ve already got major headlines surrounding the New York Yankees’ use of “torpedo bats.” The bat was developed by MIT physicist Aaron Leanhardt, and shifts the “sweet spot” of the bat down toward the handle.
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The Power of Authentic Positioning: A Conversation about Peace of Mind
Read more: The Power of Authentic Positioning: A Conversation about Peace of MindIn this podcast episode, host Katie Flynn speaks with Mallory Diamond, Flynn’s Director of Relationship Development, about the importance of clear agency positioning. They discuss the journey of refining Flynn’s approach and how they arrived at the authentic and meaningful statement: “We help Peace of Mind Brands perform better.” Mallory shares insights on the challenges…
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“Splitting the G” boosts Guinness, a slam dunk for women’s sports, and why trust equals better health outcomes
Read more: “Splitting the G” boosts Guinness, a slam dunk for women’s sports, and why trust equals better health outcomes🍀 This week kicked off with St. Patrick’s Day, so it seems fitting to start the newsletter by talking about the official drink — Guinness.
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Katie Flynn Named One of RBJ’s 2025 Women of Excellence
Read more: Katie Flynn Named One of RBJ’s 2025 Women of ExcellenceFlynn President Katie Flynn has been named one of the Rochester Business Journal’s 2025 Women of Excellence, recognized for her professional experience, community involvement, and commitment to inspiring change.