The Latest

From billion‑dollar creative blind spots in finance, to Reddit quietly steering purchase decisions, to a call for fewer, braver ideas from SXSW—this week’s read is a wake‑up call. If your marketing feels optimized but uninspired, overly controlled, or spread thin, these stories might be the spark yo

👍 How Reviews Are Helping Make—or Break—AI Search Visibility AI-powered search is rewriting how people discover products—and customer reviews are suddenly doing a lot more heavy lifting. Tools like ChatGPT and Perplexity aren’t just scraping specs and prices; they’re synthesizing customer sentiment

The marketing playbook is getting ripped up—again. From Olympic broadcasts gone omnichannel, to nostalgia that actually converts, to why trust beats clicks in an AI-saturated world, this week’s stories prove one thing: the future of marketing is messier, smarter, and surprisingly more human.

Marketing is feeling extra right now—louder platforms, sharper opinions, shifting channels, mixed with a bit of “wait, are we still doing this?” This week’s roundup tackles what’s actually changing (and what’s just noise), from media bets and brand risk to where audiences are paying attention—and wh

Dashboards lying, AI getting weird, CTV growing pains—plus a podcast about where ideas come from. This week’s roundup tackles the signals you should trust, the shortcuts you shouldn’t, and why “more” isn’t the same as “better.