The Latest
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From Broadcast to Brand Storytelling: The Evolution of Video Production
Read more: From Broadcast to Brand Storytelling: The Evolution of Video ProductionIn this episode of The Flynn Effect, Katie Flynn talks with Craig Henderberg, Flynn’s Supervising Producer, about how video production has evolved from traditional broadcast commercials to omnichannel brand storytelling. They discuss the shift from high-polish perfection to authentic, multi-format content that connects across paid, earned, and owned channels. Craig emphasizes how strategy, creativity, and…
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Engage, educate, and inspire: top trends shaping today’s healthcare marketing
Read more: Engage, educate, and inspire: top trends shaping today’s healthcare marketingMarketers are navigating trust, attention, and creative impact like never before. TikTok is emerging as a surprisingly trusted platform for health info, while healthcare brands are revisiting direct mail and data-driven omnichannel strategies to reach patients effectively.
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From Postcards to Pop Stars: Direct Mail Meets Taylor Swift
Read more: From Postcards to Pop Stars: Direct Mail Meets Taylor SwiftIn this fun and fast-paced episode of The Flynn Effect, host Katie Flynn reunites with recurring guest Heather Riexinger to cover two seemingly unrelated but surprisingly synergistic topics: direct mail and Taylor Swift. They explore why direct mail is making a comeback in a digital-fatigued world and how brands are successfully leveraging pop culture moments—like…
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Attention & trust: marketing’s MVPs
Read more: Attention & trust: marketing’s MVPsThe NFL season kicks off this week, and with it, the usual questions: Which games will Taylor Swift be at? And wait—what channel is the game on? We’ve got you covered with fresh insights on billion-dollar media deals, the streaming moments changing ad effectiveness, and how professionals are really
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Beyond “Just a Post”: Why Organic Social is Having a Comeback
Read more: Beyond “Just a Post”: Why Organic Social is Having a ComebackIn this episode of The Flynn Effect, host Katie Flynn chats with Zach Frost, the voice behind Flynn’s biweekly newsletter, to break down recent marketing trends. They discuss Instagram content now being indexed on Google, shifting the role of organic social strategy; rising paid media costs and AI’s growing (yet imperfect) influence on PPC automation;…
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AI, search, and the new rules of brand visibility
Read more: AI, search, and the new rules of brand visibilityThis week, we’re unpacking what today’s shifts in AI, search, and consumer behavior mean for brands. You’ll see why long-running campaigns still work when refreshed with creativity, how AI is influencing what content surfaces first, and why authenticity, omnichannel reach, and AI-savvy storytelling
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Youth sports booms, B2B gets B2C, and streaming takes over Q2
Read more: Youth sports booms, B2B gets B2C, and streaming takes over Q2From sleep-talking mattress reviews to B2B marketers borrowing B2C playbooks, this week’s stories show how brand storytelling is getting more human, more experiential, and more platform-native. Youth sports is becoming a $60 billion media channel, brands are finding new ways to meet audiences where
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Family, Flynn, and the Future: A Conversation with Chris Flynn
Read more: Family, Flynn, and the Future: A Conversation with Chris FlynnIn this episode of The Flynn Effect, host Katie Flynn interviews her father, Chris Flynn, CEO of Flynn, about his journey in the family business and the evolution of the advertising industry. Chris shares stories of growing up around media, early innovations like bringing video editing in-house, and how the agency has continually adapted to…
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Instagram’s on Google. TV’s Built for Performance. And AI Still Needs You at the Wheel.
Read more: Instagram’s on Google. TV’s Built for Performance. And AI Still Needs You at the Wheel.Attention is getting harder to earn — and platforms are shifting under our feet. Instagram’s content is now searchable on Google, paid media is getting more expensive, and the 2025 TV upfronts are pushing streaming deeper into the brand strategy mix.