The Latest
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CFO Allyship, CX-Improving Chatbots, and 30+ Years of Advertising Wisdom
Read more: CFO Allyship, CX-Improving Chatbots, and 30+ Years of Advertising WisdomFrom turning your CFO into an ally, to leaving flatbots in the dust to improve your customer service, to timeless advice from a 30-year advertising vet, this week’s issue is full of practical insights, fresh perspectives, and a few reminders that the basics still matter—plus a podcast special guest from the Women’s Hall of Fame!…
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Shining a Spotlight: Branding the National Women’s Hall of Fame
Read more: Shining a Spotlight: Branding the National Women’s Hall of FameHeather Riexinger sits down with Flynn designer Shannon O’Grady and National Women’s Hall of Fame board member Katie Martell to go behind the scenes of the Hall’s 2026 induction branding. They explore how the team translated a mission of shining a spotlight on extraordinary women into a brand that feels timeless, modern and inclusive—and why…
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Moving Up From CMO to CEO, Brand Personality’s Importance, and Is AI Fibbing About You?
Read more: Moving Up From CMO to CEO, Brand Personality’s Importance, and Is AI Fibbing About You?From asking if your skill set as CMO is CEO-ready, to questioning whether your brand personality is actually guiding decisions, to finding out what answers AI is giving about your company, we’re diving into the questions every marketer should be asking. Plus, a new podcast explores how AI-powered synthetic audiences can help you get better…
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Meet Clarinova: A New Way to Know Your Audience
Read more: Meet Clarinova: A New Way to Know Your AudienceIn this special launch-day episode of The Flynn Effect, Katie Flynn sits down with former Flynner and Clarinova founder Dan Beca to introduce Clarinova, a new AI-powered synthetic audience research platform developed in partnership with Flynn. They unpack how synthetic audiences can give marketers fast, nuanced feedback throughout the creative and strategic process—from testing messaging…
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Clarinova Partners with Flynn to Launch AI-Powered Synthetic Audience Research Platform
Read more: Clarinova Partners with Flynn to Launch AI-Powered Synthetic Audience Research PlatformWe’re excited to announce that Clarinova is live! This new audience intelligence platform uses AI-powered synthetic audiences to help organizations better understand their customers more easily, quickly, and affordably than ever before. Developed by founder and CEO (and former Flynn CXO) Dan Beca, the Clarinova platform provides businesses with a new way to test ideas,…
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Marketing Games: Real Campaigns, AI Fakes & Hills to Die On
Read more: Marketing Games: Real Campaigns, AI Fakes & Hills to Die OnKatie Flynn and Heather Riexinger take a break from the serious stuff for a marketing game night, putting Heather to the test with Real Campaign or AI? before debating which marketing tactics they’d Keep, Kill or Bring Back. From AI-generated IKEA breakup registries and fried-chicken firelogs to direct mail, celebrity spokespeople, brand TikToks and Heather’s…
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Flynn Promotes Heather Riexinger to Chief Strategy Officer
Read more: Flynn Promotes Heather Riexinger to Chief Strategy OfficerIt’s a new chapter for Flynn and our own Heather Riexinger! We’re excited to announce that Heather has been promoted to Chief Strategy Officer, further enhancing the agency’s strategic capabilities. “We knew that improving and elevating our strategic capabilities was critical to the continued growth of our clients,” says agency President Katie Flynn. “Fortunately, we…
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LinkedIn Slop, AI Search Signals, and the Value of Bot Replies
Read more: LinkedIn Slop, AI Search Signals, and the Value of Bot RepliesThis week’s issue has one recurring theme: AI isn’t replacing expertise, it’s enhancing and rewarding it: from LinkedIn’s crackdown on low-value content to the off-site trust signals shaping AI search results to the surprising engagement benefits of AI-powered community management. Plus, there’s a v
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Ghost Citations, Authenticity v. AI and Time’s Growth Strategy
Read more: Ghost Citations, Authenticity v. AI and Time’s Growth StrategyWhat do ghost brands, creator culture, and iced coffee fandom have in common? They’re all reshaping how people discover, trust, and connect with brands. This week, we’re digging into the changing rules of visibility, authenticity, and audience engagement—plus sharing a fresh podcast episode packed w