The Flynn agency completed a website redesign for Hudson Headwaters Health Network (HHHN), a nonprofit system of 23 community health centers serving New York’s Adirondack North Country and Glens Falls region.
HHHN required an extensive digital experience to organize information across 20+ service lines and 220+ healthcare providers. Flynn’s teams conducted user research, customer journey mapping, content audits, and technology assessments during the planning phase.
A key discovery emerged early: “the constant burden of content management was a real pain point for our client’s internal teams,” according to Dan Beca, Chief Experience Officer at Flynn.
The redesigned website features a streamlined homepage allowing visitors to quickly locate key content. Users can filter providers by location and services while checking availability for new patients. The site integrates third-party applications for appointment scheduling and fundraising.
“HHHN is the only medical provider in much of its region, so it was essential that we make their website as helpful and as easy to use as possible.”
Emily Akel, Senior Account Executive at Flynn
Maggie Crowley, Director of Marketing and Communications at HHHN, stated the “modern and, more importantly, user-friendly resource for our patients” has already demonstrated positive outcomes since launch.
