Heather Riexinger, VP, Client Services & Strategy at Flynn

Heather Riexinger

Chief Strategy Officer

Key client experience

Heather connects business challenges, audience insights, and strategic thinking to help clients find clarity and move forward with confidence.

As Chief Strategy Officer, Heather leads our efforts to ensure that everything we do is grounded in a clear understanding of our clients’ businesses, their audiences, and the opportunities ahead. She brings people, ideas, data, and resources together to uncover meaningful insights and turn them into strategies that drive growth.

Heather helps clients face marketing challenges, as well as wider business challenges—working with them to cut through complexity, find nuggets of gold within a deluge of data, and determine what to do next.

Heather’s Superpower

Staying calm in the middle of chaos and helping others do the same, bringing clarity and confidence when they’re needed most.

With more than 20 years of experience, including more than a dozen at Flynn, Heather’s expertise spans business strategy, audience insights, client leadership, and integrated marketing. She has partnered with organizations ranging from startups to Fortune 100 companies across healthcare, financial services, retail, consumer goods, logistics, and sports, helping them navigate growth, launch new products and services, better understand their audiences, and turn complex business challenges into actionable opportunities.

Outside of work, Heather can usually be found on a golf course, at a softball field, or keeping up with the latest sports headlines and cultural trends. A passionate advocate for women in sports, she’s also a proud mom who credits her daughter with keeping her laughing, learning, and on her toes every day.

Favorite Quote

“Strong opinions, loosely held.”

—Paul Saffo