Bob brings more than a dozen years of experience helping brands get the most out of their media investment through comprehensive planning, analysis, and optimization. His team’s strategies are grounded in research and consumer insights, allowing us to take an audience-first approach to tactical planning and execution.
While his expertise lies primarily in digital strategy, Bob’s true value lies in his ability to quickly interpret and analyze complex customer journeys across multiple touchpoints to develop meaningful insights that better inform media and creative optimizations. He’s helped maximize media investments for clients such as AAMCO, Buffalo Bills, Chase Bank, Erie Insurance Group, Frontier Communications, Harris Corporation, John Hancock, MassMutual, MetLife, Monro Auto Service, and Rochester Institute of Technology.
