Bob Burch, Chief Media Officer at Flynn

Bob Burch

Chief Media Officer

Key client experience

Bob helps Flynn’s clients get more from their marketing investments.

As Chief Media Officer, he leads the agency’s media strategy, planning, buying, and performance efforts across search, social, video, audio, display, and programmatic channels, ensuring every media dollar works harder, and every campaign delivers measurable business results.

With more than two decades of experience including 15 at Flynn, Bob’s expertise spans performance marketing, media measurement, audience strategy, and optimization—particularly in highly regulated industries such as healthcare, financial services, insurance, and legal services. Plus, he’s always working to modernize the agency’s media operations, including leveraging the latest tools and technology.

Guiding Philosophy

Marketing should be accountable. If we can’t measure the outcome, we haven’t finished the job.

Bob also thrives on turning complex customer journeys into clear, actionable strategies. From activating first-party audiences and forecasting business impact to scaling direct-to-consumer channels, he helps clients connect with the right people, in the right places, at the right moments.

When he’s not working, you’ll find Bob traveling with his family (especially to the Magic Kingdom), cheering on the Chicago Bears and Buffalo Sabres, or enjoying a round of golf or rolling a game or two of bowling. While he hasn’t bowled a 300 quite yet, he’s hit 299—twice!

Favorite Quote

“Never half-ass two things. Whole-ass one thing.”

—Ron Swanson