Measurement & Analytics
Your marketing programs behave as an integrated system. Shouldn’t your media reporting do the same?
Our Services Include
- Marketing performance management
- Cross-channel attribution
- Real-time response tracking
- Multivariate creative testing
- Website analytics
What some agencies call “integrated reporting” isn’t really integrated at all—it’s just co-located. To fully understand your media ecosystem, you need to be able to roll up, drill down, and slice and dice data at a moment’s notice. Making that happen requires serious IT chops and an ETL process (Extract/Transform/Load.) Few agencies do this as well as Flynn.
We not only have the enterprise-scale tools required for efficient and effective trafficking, data management, and performance measurement, but also the in-house IT experts necessary to seamlessly connect those platforms and integrate data to deliver powerful insights.
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