In late 2020, the Rochester Advertising Federation (RAF) launched their Pledge for Change initiative aimed at improving diversity, equity, and inclusion (DEI) in our local ad community.
Now the RAF is asking for a “progress report” for the past year from Flynn and all the other companies that signed the pledge. It seemed like the perfect opportunity to reflect on where we were, the changes we’ve made, and the plans we have moving forward.
Flynn had begun strengthening our DEI efforts even before we signed the pledge, including creating a DEI team. However, events across America, as well as the RAF’s pledge, led us to double down on our commitment, and redouble our effort to turn that commitment into action, including: