Flynn recently attended the Pharma CX Summit alongside 150+ marketing professionals from various pharmaceutical companies. This two-day conference focuses on HCPs and patients, covering topics including the challenges of integrating multiple data sources to draw powerful insights, reaching and engaging customers across channels, and the most effective tactics to build customer relationships. If you’re looking for a practical conference addressing real-life marketing and CX situations in pharma today, we highly recommend you attend the next one.
In this Flynnsight, we’ll dive into a major focus of the event: the field force, or the staff who meet with doctors. No group is closer to HCPs or has a better understanding of their pain points. In recent years, the field force has become much more consultative to help HCPs be better providers for patients; it’s no longer just about “selling the latest.” Today’s winning companies equip their field force with data and actionable insights to pass along to HCPs, digging into treatment analytics to find the most valuable tidbits that no one else can provide.
What can pharma companies do to better leverage this vital and influential group? At Flynn, we help clients put the customer—both HCPs and patients—at the center of their marketing strategies, and we see many ways to approach this challenge
Flynn has helped many clients through these steps, leading custom research initiatives, facilitating journey mapping workshops, creating touchpoint and service blueprints, and analyzing processes and data systems to get the most useful insights to HCPs. Through these efforts, we’ve seen our clients not only become more focused on delivering value to their end customers, but also increase their sales and overall ROI.
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