Agency News


June 17, 2024

Flynn Revamps Website for Regional Health System



New site provides significant UX improvements while helping relieve client headaches

The Flynn team recently completed its design and development of a new website for Hudson Headwaters Health Network (HHHN)—a nonprofit system of 23 community health centers providing primary care to New York’s Adirondack North Country and Glens Falls region.

The collection of HHHN healthcare providers displayed on smartphone and laptop screens

HHHN’s brand agency Sidekick recommended Flynn for the project based on a previous website collaboration for the Adirondack Sports Council—which navigated a rigorous, three-year government approval process to engage numerous user audiences and deliver results across multiple client objectives surrounding an international sporting event.

HHHN, with more than 20 service lines and 220+ healthcare providers, similarly needed an extensive website experience to organize a large volume of information. Flynn’s CX and UX/UI teams kicked the project off with a thorough planning phase that spanned user research, customer journey mapping, a content audit, requirements planning, and technology assessment.

A tablet showing the map and list of Health Center locations from the new Hudson Headwaters Health Network website

“We quickly discovered that the constant burden of content management was a real pain point for our client’s internal teams,” said Dan Beca, Chief Experience Officer at Flynn. “We also had to consider both their unique mobile health offering and brick-and-mortar locations to provide consistent, frictionless user experiences for each.”

Flynn developed an optimized site map and multiple visual approaches to provide HHHN with options for the site blueprint. Page designs and layouts followed, along with a plan to integrate several existing third-party applications into the site to support tasks ranging from scheduling patient appointments to fundraising.

“The stakes couldn’t be higher than when you’re dealing with people’s health,” said Emily Akel, Senior Account Executive at Flynn. “HHHN is the only medical provider in much of its region, so it was essential that we make their website as helpful and as easy to use as possible for its patients and stakeholders.”

The new HHHN home page displayed on a smartphone and laptop computer

Among the new website’s many patient-friendly features is a reimagined experience on the homepage that allows people to quickly find key content. Users can also generate a list of HHHN providers filtered by criteria such as locations and services provided, to quickly see if providers are accepting new patients.

“Flynn transformed our eight-year-old website into a modern and, more importantly, user-friendly resource for our patients,” said Maggie Crowley, Director of Marketing and Communications at HHHN. “The new site is attractive, secure, and easy to manage, and we’ve already seen positive outcomes from the improvements.”

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