Agency News


December 4, 2023

Flynn Named AOR for Reparel, Orthopedic Device Innovator



Flynn will accelerate Reparel’s growth with full court press in 2024

ROCHESTER, N.Y., December 4, 2023 – Integrated marketing agency Flynn today announced its new client: Sacramento Valley-based Reparel, a trailblazing orthopedic device company whose line of innovative joint care sleeves, made from a state-of-the-art bioactive material, channel the body’s natural inflammation response to accelerate tissue repair, reduce pain, and improve mobility. Reparel selected Flynn following a highly competitive review process, with leadership citing Flynn’s extensive experience in building and scaling direct-to-consumer brands as a key factor in their decision.

“We aim to lead the market, and Flynn immediately matched our energy and ambition,” said Joe LaRossa, Reparel founder and CEO. “They demonstrated over several discussions how their unique background in the medical industry, coupled with their proven track record driving sales in both B2B and DTC models, make them the perfect partner for Reparel at this time in our growth.”

Though not originally included in Reparel’s shortlist of agencies, once introduced, the two companies quickly discovered a unique chemistry.

“We are fanatical in our dedication to scientific and clinical validation at Reparel. Everything we do is evidence-based,” said Selina Halat, Brand Communications and Marketing Director at Reparel, who joined the company from senior marketing roles at Highmark Health.

“Flynn proved an equal commitment to data-driven marketing decisions. They brought us ideas and recommendations informed by our unique business realities and real-world customers—nothing was hypothetical. That was powerful.”

“Plus, the creative concepts they brought to the table just blew us away,” Halat added.

With close to a decade of scientific and clinical research backing the efficacy of its products, Reparel boasts deep relationships with orthopedic specialists, providers, and hospitals around the country, as well as trusted partnerships with numerous professional and collegiate sports teams.

“Joe, Selina, and the Reparel team have been wonderful partners, and we thank them for entrusting us with their brand’s continued success,” said Mallory Diamond, Director of Growth & Partnerships at Flynn. “We were all deeply moved by Reparel’s guiding mission to help people move, feel better, and live as pain-free as possible without relying on NSAIDs. We absolutely had to be a part of it.”

As Agency of Record, Flynn’s duties will span strategy, creative, media planning and buying, and B2B and ecommerce website development. New consumer campaigns are slated for launch in 2024.

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