Agency News


January 12, 2023

Flynn Launches Website for International Sporting Event



New site experience celebrates winter sports and collegiate athletes

ROCHESTER, N.Y., January 12, 2022 – The Adirondack Sports Council (ADKSC) today opened the biennial Lake Placid 2023 FISU World University Games (Jan 12–22), an international festival and winter sports competition. The Games have a winning new look thanks to a comprehensive event website ( created by Flynn.

Flynn was awarded website design and development duties for the 11-day event following a competitive review. ADKSC selected the agency based on its in-house website design and development capabilities and a deep bench of complementary services. Flynn also brings 30+ years of sports and event marketing experience with clients including DICK’S Sporting Goods, Golf Galaxy, the Buffalo Bills, TopFlite, MaxFli, and Tommy Armour.

“We’re proud to have created the online centerpiece for this one-of-a-kind sporting experience in our home state,” said Dan Beca, Chief Experience Officer. “To the Adirondack Sports Council, our partners in this marathon of a project: thank you for entrusting us to deliver a website worthy of the occasion.”

Lake Placid 2023 FISU World University Games website on a desktop computer and two smartphones

The Flynn team partnered closely with ADKSC stakeholders and brand agency Sidekick over three years to design, build, and refine the event website, navigating a rigorous government approval process and strict accessibility requirements. The website also considered numerous user audiences and goals, such as securing athlete participation, garnering sponsorships, and attracting visitors from the Northeast region.

Launched to the public in multiple phases, the final website showcases 12 winter sports, 85 competitive events, and numerous venues. This year, the Games have drawn 1,443 collegiate athletes, 540 universities, and 46 nations to New York’s North Country.

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