Agency News


June 7, 2022

Flynn Honored Among MM+M Agency Top 100



MM+M releases Top 100 North American healthcare agencies of 2022

ROCHESTER, New York, June 7, 2022 – Integrated marketing agency Flynn today announced its inclusion in the MM+M Agency 100, the definitive guide to top performers among healthcare agencies. Flynn’s revenue soared 34 percent in 2021, with highly effective programs delivered for clients across health services, eyecare, dental, surgical, diagnostics, and pharmaceuticals segments.

Excerpted from coverage on MM+M Online:

2021 saw the firm add Aspen Surgical, the Hudson Headwaters Healthcare Network, and Rochester Clinical Research to a roster that already included Pfizer, Dentsply Sirona, Baxter, Bausch + Lomb, and Quest Diagnostics. Head count nudged upward from 43 at the end of 2020 to 44 a year later.

Flynn appreciates the confidence — it reports an average client tenure of around eight years — but is just as warmed by the feedback it wasn’t supposed to hear. “We were speaking with a licensing company that was just starting to get to know us,” recalls Katie Flynn, President. “They clearly didn’t hang up the phone, because when they thought we were off they said, ‘Flynn — they don’t suck!’”

Katie and Chris [Flynn, CEO] cackle at the memory, but it’s illustrative of the type of relationships Flynn seeks to forge with its clients. “We try to be the best part of their day,” Katie says. Chris agrees, adding, “What we tell them is, ‘Your problem is now our problem.’ If we take that attitude, things usually work out well.”

Flynn anticipates continued growth in the second half of 2022 and beyond. The firm’s successful engagement with Quest in the diagnostics realm has it bullish on further assignments in the sector. It’s eager to try its hand at more wellness work as well.

But don’t look for the agency to start tooting its own horn anytime soon. Asked about industry perception of her company, Katie responds, “Well, we’re not necessarily a household name.” And she has no issues with that.

“We’re always OK with flying under the radar,” she continues. “Once we get into the room and have a conversation about what we can do, everyone always comes around.”

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