Agency News


March 27, 2024

Fitness Innovator Taps Flynn to Grow Subscribers



Flynn will steward Get Mom Strong's first major media investment in a new creative and performance marketing partnership

ROCHESTER, N.Y., March 26, 2024 —Get Mom Strong, an online fitness brand created for pregnant and postpartum women, has retained Flynn to develop and execute a digital media strategy and creative campaign to help them write their next chapter of growth by boosting revenue and subscribers.

“We have a valuable, differentiated product to offer moms,” says Colleen Sabatino, CMO at Get Mom Strong. “We felt that Flynn had the rare combination of strategic thinking, media expertise, and outstanding creative capabilities we needed to reach more women as they move through their motherhood journey.”  

As Get Mom Strong founder Ashley Nowe has developed an enviable subscriber base largely through organic growth, this will be the company’s first major investment in paid media and outside creative.

Get Mom Strong offers online fitness programs under their “Strong Like A Mother” (SLAM) banner specifically designed to help pregnant and postpartum women heal common postpartum issues such as diastasis recti (aka “mommy tummy”), prolapse, and incontinence.

“As a mom of two, I understand how hard it is to prioritize your health and wellbeing after giving birth,” says Emily Akel, Senior Account Executive at Flynn. “I’m excited to support a company that helps so many women at such a transformational and challenging time in their lives.”

About Get Mom Strong

Get Mom Strong was founded by Ashley Nowe, a mother of four who struggled with postpartum issues including diastasis recti after the birth of her twins. As part of her healing journey, she became a Certified Pre and Postnatal Corrective Exercise Specialist and Nutrition Coach, launched Get Mom Strong, and developed the Strong Like SLAM’s wide range of workouts, nutrition program, and supportive community have helped more than 70,000 women at every stage of pregnancy and every level of fitness.

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